Email continues to be one of the most popular channels that digital publishers use to communicate with readers. Growing that channel means finding better ways to increase newsletter sign ups, so you can grow your audience. Researchers have found that email generates $38 for every $1 spent. For publishers, that means increases in subscription rates,…
More than 205 billion emails are sent and received each day, and the average person receives more than 400 commercial emails each month. With so much action going on inside inboxes these days, have you ever stopped to consider how people decide which emails to open first? Messages from friends, family, and coworkers clearly rise…
Does it feel like your inbox is overflowing with newsletters? You’re not alone. For many news publishers, newsletters have become an incredible revenue driver. Surging reader interest, coupled with ample opportunities for monetization, is leading publishers to launch more and more email newsletters. Email newsletters give avid news readers access to information throughout the day….
Is your inbox full yet? Local news publishers in virtually every market are launching newsletters as a way to promote their content and bring in readers. As new tools are being developed to build email newsletters that readers will want to engage with, this is a strategy that publishers can’t afford to ignore. Digital marketing…
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In this article, we’ll consider which tools and resources publishers need to launch a newsletter and make it a success. Email newsletters have gone mainstream, and publishers of all sizes are looking at how to get in on this successful monetization strategy. As standalone editorial products, newsletters have been shown to drive engagement and increase…
Want to get more impact from your weekly newsletters? Keep reading for the best email newsletter tips for publishers. Digital publishers often cite email newsletters as one of the most powerful tools for increasing visit frequency on their websites. Newsletters also drive readers to consume more content and lead to higher conversion rates for publishers…
These email marketing principles are designed to help digital publishers improve the performance of email newsletters. Most of the email marketing strategies you’ll read about online were designed to help retail businesses. Some of this advice remains true for digital publishers, but much of it is irrelevant to organizations that aren’t trying to sell traditional…
You might have heard of the short-run newsletter, but do you know how to create one for your publication? We have the answers. The value of email newsletters for digital publishers has been well documented. Readers who subscribe to a publisher’s newsletter are twice as likely to become paid subscribers as those who do not,…
Looking for new ways to encourage readers to interact with your editorial content? Try incorporating informal polls into your email newsletters. Email newsletters have long been thought of as a method for driving clicks to digital publications. While they have been around for a long time, email newsletters have exploded in popularity over the past…
Want to increase the size of your newsletter subscriber list? Keep reading to find out how. While the digital media landscape is always evolving, email has consistently remained one of the most effective ways for publishers to engage with their readers. We know that email open rates for the media and publishing industry are at…