These email marketing principles are designed to help digital publishers improve the performance of email newsletters. Most of the email marketing strategies you’ll read about online were designed to help retail businesses. Some of this advice remains true for digital publishers, but much of it is irrelevant to organizations that aren’t trying to sell traditional…
You might have heard of the short-run newsletter, but do you know how to create one for your publication? We have the answers. The value of email newsletters for digital publishers has been well documented. Readers who subscribe to a publisher’s newsletter are twice as likely to become paid subscribers as those who do not,…
Looking for new ways to encourage readers to interact with your editorial content? Try incorporating informal polls into your email newsletters. Email newsletters have long been thought of as a method for driving clicks to digital publications. While they have been around for a long time, email newsletters have exploded in popularity over the past…
Want to increase the size of your newsletter subscriber list? Keep reading to find out how. While the digital media landscape is always evolving, email has consistently remained one of the most effective ways for publishers to engage with their readers. We know that email open rates for the media and publishing industry are at…
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What makes a successful email newsletter? That’s the million-dollar question that digital publishers are working hard to figure out. We’ve put together a comprehensive guide to the underlying principles behind improving email newsletter engagement. First things first, let’s talk about why email newsletter engagement is so important. Email marketing has become a central component of…
More than half of Americans check their personal email at least once an hour, even when they’re at work, making email newsletters a valuable tool for publishers looking to get more eyeballs on their stories. The latest newsletter engagement strategies for local publishers are pushing the envelope and driving reader conversions to uncharted levels. Email…
The new year is all about working smarter, not harder. As digital publishers search for ways to generate more revenue from their existing editorial content, a solution they’ve stumbled upon is the premium newsletter. One of many add-on products publishers are making available to subscribers for a fee, premium newsletters capitalize on the trusted relationships…
Nine-in-10 marketers use email to engage audiences, and more than half (58%) plan to allocate more budget to email marketing this year. The strength of email as a marketing channel can be largely attributed to the strong return on investment (ROI) — email had a median ROI of 122%, which is 4x higher than other…