Want to level up your advertising program? If you don’t already have a plan to sell newsletter sponsorships, you may be missing out. Display advertising is one of the most popular ways for online magazine publishers to generate revenue. However, despite its long history in the media industry, display advertising rates have been dropping for…
Publishers have many preconceived notions about placing ads in email newsletters. Advertisers might have heard that newsletters don’t have as much reach as websites, that they don’t generate high click-through rates, or they’re not equipped for ad targeting. However, newsletters are actually an incredibly effective channel for advertisers to reach consumers, and one that can…
Like so many other digital channels, email newsletters are constantly evolving. It’s up to publishers to stay on top of the latest changes. If you’re interested in sending better newsletters, then your email strategies should be optimized based on the latest, relevant data. Ask yourself: Are you sending newsletters that people actually want to read?…
Email newsletters have been around for decades, but the strategies that digital publishers are using to monetize their newsletters have gotten more sophisticated. In just the past few years, the number of business tools for newsletter publishers has doubled (if not tripled). With so many options available now, how do you choose which business tools…
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Here at Web Publisher PRO, we often hear from digital publishers who are considering launching their own email newsletters. However, many of these publishers are nervous to take the plunge and unsure of how much they can expect to earn from email newsletters. We thought it was time to answer some of the biggest questions…
Are you ready to improve your newsletter open and clickthrough rates? We’ll show you how. Running a successful email newsletter means reaching out to people who actually want to hear from your publication. Unfortunately, what happens too often is that emails get lost in readers’ inbox clutter or their spam folders. By the time a…
Email continues to be one of the most popular channels that digital publishers use to communicate with readers. Growing that channel means finding better ways to increase newsletter sign ups, so you can grow your audience. Researchers have found that email generates $38 for every $1 spent. For publishers, that means increases in subscription rates,…
More than 205 billion emails are sent and received each day, and the average person receives more than 400 commercial emails each month. With so much action going on inside inboxes these days, have you ever stopped to consider how people decide which emails to open first? Messages from friends, family, and coworkers clearly rise…
Does it feel like your inbox is overflowing with newsletters? You’re not alone. For many news publishers, newsletters have become an incredible revenue driver. Surging reader interest, coupled with ample opportunities for monetization, is leading publishers to launch more and more email newsletters. Email newsletters give avid news readers access to information throughout the day….
Is your inbox full yet? Local news publishers in virtually every market are launching newsletters as a way to promote their content and bring in readers. As new tools are being developed to build email newsletters that readers will want to engage with, this is a strategy that publishers can’t afford to ignore. Digital marketing…