Google’s latest update to mobile search could have a big impact on digital publishers. Here’s what you should know. If you’re not closely monitoring Google’s latest search updates, you may have missed last week’s announcement. Continuous scrolling is coming to Google Search on mobile, which means publishers that rely on search traffic could be in…
An upcoming change to the Google News app could be a big win for digital publishers. As part of Google’s Page Experience Update, the company recently announced that it’s eliminating the requirement that publishers use AMP framework to be included in Google News. That change has the potential to make the Google News app much…
These are the critical SEO considerations that publishers should know about. A news website has some innate advantages when it comes to SEO. For starters, most news websites have a constant stream of new, high-quality content being published each day. News websites also have special features that Google recognizes, like Top Stories. But publishing news…
How to quickly increase your publication’s Google visibility by creating, optimizing, and organizing your online content Boosting a website’s Google visibility is both an art and a science. While we know there are certain key steps that publishers should take to increase website traffic, we also know that there are some more creative solutions for…
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Google’s recent announcement that it will soon highlight “high-quality user experiences,” and give links to pages that have met certain metrics a new Fast Page label, has some publishers wondering what sort of impact they might see. Will search traffic drop as a result of these new changes? Could their search rankings rise? The answer,…
More people access the Internet from mobile devices than desktop, and that’s not just counting millennials or members of Generation Z. More than four-in-ten seniors now use smartphones, as well, and yet the user experience on websites accessed from mobile devices is still lacking in many cases. Mobile optimization hasn’t been fully integrated into the…