Thinking of starting a job board? Even if you’re not planning to compete with CareerBuilder or LinkedIn, there is still ample room in the market. Niche job boards are seeing tremendous growth, whether they focus on opportunities in specific cities, industries, or types of employment. Starting a job board has never been easier, thanks to…
More than a year has passed since Google for Jobs entered beta. Although there was widespread fear at the time about how the launch of Google’s job search capability would impact independent job boards and recruitment websites, the actual outcome has been far less dire than many predicted. Independent job boards can enhance their SEO…
SEO for job boards isn’t the sexiest topic, but it’s one that digital publishers need to understand if they want their websites to flourish. If you have been reading along for any length of time, you know that SEO is an acronym that stands for search engine optimization. Search engine optimization is the process of…
We all know brand sponsorships pay the bills at national magazines, but smaller streams of revenue can still add up to big financial gains for digital outlets. Rather than “thinking big,” the latest revenue strategies for magazine publishers are taking advantage of unused web space and repurposed content. The big trend among magazine publishers right…
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How to use dynamic paywalls to create greater demand for your job board subscriptions program. When The New York Times announced recently that it was introducing dynamic paywalls as a way to boost subscriber growth, digital publishers sat up and took notice. The decision to alter the user experience depending on where visitors are at in the…
It’s incredible to look back over the past year and see how many digital publishers are launching job boards for the very first time. There was a time, not long ago, when display advertising was the primary revenue stream for publishers, but that is no longer true. Today’s forward-thinking publishers are launching optimized job boards…