Online magazine mobile app

Should Your Online Magazine Launch a Mobile App?

How to decide whether your online magazine should develop a custom mobile app The percentage of publishers with standalone mobile apps is tiny, but with the potential for significant upside—an opportunity to generate additional revenue and grow existing subscription programs—more magazine publishers are launching their own mobile apps. Global mobile app revenues topped $365 billion…

Progressive Web Apps

Should Publishers Use Progressive Web Apps (PWAs)?

When it comes to web publishing, the goalposts are always moving. As Google works to speed up the mobile web, the company has launched a series of new products and initiatives. The latest of these initiatives is a framework for web publishers that is known as Progressive Web Apps, or PWAs. Progressive Web Apps are…


Top Ecommerce Tools for Magazine Publishers

In this guide, you’ll find a list of the top ecommerce tools for magazine publishers. Buzzfeed’s recent expansion into ecommerce hasn’t gone unnoticed within the publishing community. Although the digital publishing powerhouse seems to be taking ecommerce to the extreme—Buzzfeed launched a dedicated social commerce division, BuzzFeed Commerce, in 2016, and has since generated hundreds…


Do You Need a Separate Website for Sponsored Content?

Publishing sponsored content on a standalone website ensures that readers understand the difference between paid and editorial content, but is running a standalone website for sponsored content a viable strategy for the long-term? One media company that’s tried the approach is The Texas Tribune. When The Texas Tribune launched its sponsored content program back in…



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Digital News Publishers on Reddit

Best Practices for Digital News Publishers on Reddit

Curious to learn about the best strategies for digital news publishers on Reddit? Here’s what you should know. The Washington Post, National Geographic, and Buzzfeed have all found ways to use Reddit to their advantage. By establishing a presence on the social platform, these publishers have been able to cultivate an audience that has followed…

Comments Section

How to Build Engagement with a Comments Section

Engagement matters, whether your publishing model centers around display advertising, subscription revenue, or some combination of the two. One of the most sure-fire ways to build engagement is by adding a comments section to your website. News publishers, online magazine publishers, and niche blog publishers can all benefit from having an active comments section. That’s…

cart abandonment campaigns

Do Publishers Need Cart Abandonment Campaigns?

How cart abandonment campaigns are helping news publishers improve conversion rates. “Can we help with your order?” It’s a simple subject line, attached to a simple automated email, but it has been shown to lead to a major increase in subscription rates for news publishers. Cart abandonment campaigns have become commonplace among e-commerce retailers, but…


Cross-Channel Marketing Strategies for News Publishers

Cross-channel marketing pays for itself, as long as you’re using the right strategies and techniques. Cross-channel marketing isn’t just for the retail and ecommerce industries. News publishers can use the same strategies to drive up their subscription rates and more effectively engage their core audiences. According to a new study of media marketing efforts by…


How Nonprofit Newsrooms Solicit Major Donations

With traffic to digital-native news sites showing little growth for the second consecutive year, nonprofit newsrooms are looking at how they can do a better job soliciting major donations from both individuals and charitable foundations. A number of nonprofit newsrooms have started membership programs in the past few years, with mixed results. The financial resources…


How Will Anti-Tracking Changes Impact Affiliate Marketing?

Buzzfeed, New York magazine, and The New York Times are three of the most well-known publishers to generate revenue through affiliate marketing, but they are hardly alone. More online publishers have been jumping on the bandwagon since digital advertising revenue started its decline, generating substantial profits by embedding affiliate links into their content. Now, the…