‘Best Of’ lists are big sellers for magazine publishers. Lists of the top restaurants, doctors, lawyers, and other businesses generate more page views than nearly any other type of digital content. What if we told you that ‘Best Of’ lists could do even more than generate engagement and page views? What if we told you…
The publishing membership model is having a moment. Unlike other monetization strategies, which often fit a broad spectrum of media publications, there is no such thing as a one-size-fits-all approach when it comes to online memberships. Data and analytics are a publisher’s best resource for designing a membership program. The best publishing membership model is…
These email marketing principles are designed to help digital publishers improve the performance of email newsletters. Most of the email marketing strategies you’ll read about online were designed to help retail businesses. Some of this advice remains true for digital publishers, but much of it is irrelevant to organizations that aren’t trying to sell traditional…
Mozilla’s recent announcement that it’s launching a $100 million grant program to boost innovations in web monetization has created a renewed interest in using micropayments to fund online journalism. Although micropayments have been used on a small scale for years, it’s not uncommon for people to still have questions about how micropayments work for online…
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The best subscription salesperson might be sitting at a desk in your office. As digital publishers look for new ways to boost subscriptions, some are turning to their own reporters for help. Reporters, editors, designers, freelancers, and other publication staffers can all be incentivized to sell subscriptions. This strategy is still new, so it hasn’t…
The New York Times, Condé Nast, Refinery29, and Time have all gotten involved in influencer marketing. Smaller, independent publishers are getting in on the action, too. But the way that digital publishers approach influencer marketing depends on the time and resources they’re willing to commit. Influencer marketing, as a strategy, is on the upswing. Particularly…
Technology firms embark on new funding rounds every day in Silicon Valley. But when WordPress parent company Automattic announced that it had closed on a $300 million funding round, at a $3 billion valuation, earlier this week, the digital publishing community took notice. One reason for the intense interest is because Automattic has famously shied…
If you’re a local news publisher, you’ve most likely heard about the new AP DataKit. The free, open source command-line tool was released earlier this month. Despite AP DataKit being made specifically for newsrooms and journalists, many publishers of local news sites and online magazines are still unsure about how take full advantage of this…
Learn how to implement the best subscription marketing system at your publication. To the general public, local news websites are a source for information and building connections in the community. Savvy digital publishers know they’re so much more. Publishers who generate revenue through online subscriptions are using their websites as a portal to their online…
You might have heard of the short-run newsletter, but do you know how to create one for your publication? We have the answers. The value of email newsletters for digital publishers has been well documented. Readers who subscribe to a publisher’s newsletter are twice as likely to become paid subscribers as those who do not,…