Clubhouse is the newest social media platform on the block. Should digital publishers be using it? Audio chatrooms aren’t necessarily new, but the makers behind Clubhouse believe they’ve developed something unlike anything else. Clubhouse is a popular new social media platform that influencers are using to host public conversations about all kinds of topics. Clubhouse…
With a reported 800 million active monthly users, TikTok has become a viral sensation. Local news publishers should all be looking at how to jump onboard. We’ve put together a guide to the most effective TikTok strategies for local news publishers. From education to entertainment, local news publishers are finding many different ways to grow…
If you’re wondering how to use Facebook Instant Articles to get more traffic to your website, we’ve got everything you should know. As digital publishers search for creative ways to increase website traffic, audience engagement, and revenue, one approach that keeps coming up involves Facebook Instant Articles. Instant Articles aren’t necessarily new, in fact the…
Has your publication tried using Instagram to connect with younger readers? Here’s why this is a strategy worth trying out. Advertisers want younger audiences, and news publishers are working hard to deliver. For decades, the most valuable age demographic for advertisers has been the 18-to-34 year old group. Consumers in this cohort are big spenders,…
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We’ve put together a roundup of the 5 best social media calendars for digital publishers, with all the tools and templates you’ll need to develop a winning social media strategy. At this point, most digital publishers understand how important it is to have a presence on social media. Fifteen-percent of adults in the United States…
A social media scheduling platform helps publishers leverage Facebook, Instagram, and Twitter for maximum results. Selecting the best social media scheduling platform depends mainly on which features you need. There are dozens of options available for digital news publications and online magazines, and they all have unique features and capabilities. The basic features almost all…
When it comes to developing a social media strategy, it’s almost always best to combine content curation with content creation. Digital publishers who exclusively post their own articles, photos, and video on platforms like Facebook and Twitter aren’t realizing the full benefits of social media as a marketing tool. Brands will often utilize social media…
Do you have a social media strategy in place? It’s easy to use social media to grow your digital magazine – just as long as you’ve got the right plan. What kind of social media strategy is best for digital publishers? Glad you asked. Social Media Strategy for Digital Magazine Publishers In order to use…
Social-first publishers are a new breed of digital entrepreneur, and they’re changing what it means to be a publisher on the web. Rather than publishing content on their own websites, social-first publishers create content that is distributed exclusively on social media. Tasty, NowThis News, and Gamology have all be successful with this strategy, but they’re…
Publishers of all sizes are growing their audiences using TikTok. Here’s what you should know before joining this year’s trendiest mobile video app. In a short period of time, TikTok has grown from relative obscurity to social media phenomenon. The short-form video app now ranks as the No. 1 entertainment app on the Apple App…