Think Instagram is just for millennial influencers? Think again. Instagram is increasingly being used by top media publishers to drive awareness and increase engagement on their web content. Interest in Instagram across all demographics has surged in recent years. Although the image-focused social platform was once used primarily by people in their teens and twenties,…
Over the past few years, digital publishers have increasingly come to rely on social media as a traffic source. Facebook, Twitter, and Instagram are all popular, and publishers have found clever ways to grow traffic using these channels. But what about Pinterest? Should your publication be on Pinterest, too? Social media use among digital publishers…
Curious to learn about the best strategies for digital news publishers on Reddit? Here’s what you should know. The Washington Post, National Geographic, and Buzzfeed have all found ways to use Reddit to their advantage. By establishing a presence on the social platform, these publishers have been able to cultivate an audience that has followed…
With more than 290 million monthly active users, Pinterest is a social media platform that publishers can’t afford to ignore. Pinterest is an inherently visual platform, and because that doesn’t naturally lend itself to the text-heavy content on most digital news websites, publishers have tended to invest their resources into different social media channels, like…
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Think your website is optimized for social traffic? Not until you’ve added these social sharing plugins for news publishers. In the digital age, word-of-mouth has evolved into social sharing. In the same way that friends once recommended news articles to their friends, they’re now sharing content on social media. The biggest difference? Rather than telling…
Facebook says it’s investing $300 million into local news, but should local publishers invest resources into Facebook? When it comes to audience engagement, there is no questioning Facebook’s influence. With more than 2.3 billion monthly active users, Facebook now accounts for roughly 24% of all referral traffic to content publishers. Those figures are particularly impressive…
Most Americans get their news through social media. So how do you make sure your news stories are being seen front and center? The easiest way is by adding social media plugins to your WordPress website. If you’re a publisher with a WordPress website, then social media plugins can help you encourage readers to share…
If you’ve got a solid SEO strategy in place and your online directory still isn’t ranking highly in Google search results, then a lack of social media awareness could be to blame. Many directory publishers are under the impression that organic traffic alone is enough to sustain their businesses. That may be true in some…
Social media users can be a hyperlocal publisher’s greatest source of news tips and insights. But publishers don’t automatically have permission to repost content from social media platforms like Instagram, Twitter, and Facebook on their own websites. Need proof? Look no further than AFP v. Morel. Freelance photographer Daniel Morel sued Getty Images and Agence…
Facebook’s recent decision to prioritize family and friends over publishers in its News Feed is causing many news organizations to re-think their social media strategies. With an expected decrease in Facebook traffic comes a renewed interest in Twitter strategies for local news publishers. Although Twitter is a fraction of Facebook’s size—the network accounts for just…