PUBLISHING INSIGHTS
Social Media
How should publications convert followers on their social media channels into loyal readers on their websites? It’s a question even the most successful hyperlocal publishers have grappled with, as they search for successful strategies to convert traffic from social channels. Finding an answer isn’t easy, in part because the social networks are working so hard…
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Two-thirds of adults in the U.S. now get their news from social media, and younger adults are even more likely to name social media as a main source of information. While major media outlets like the New York Times and the Washington Post have the budgets to hire social media strategists and take full advantage of…
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