When we talk with many digital publishers, they often tell us about their desire to increase website traffic. When asked why website traffic is important, the answer is usually that they need to compete with other publications. What this really means is that publishers want more traffic so they can generate more revenue. They’re looking…
The cost to bring in a new subscriber is three to five times higher than the cost to retain an existing one. With online magazine subscriptions becoming the most profitable revenue channel for many media businesses in 2021, publishers are paying closer attention to their subscriber retention techniques. To better understand the reasons why readers…
BuzzFeed is doing it. So is Vox Media, POPSUGAR, and dozens of other new media publishers. Selling products directly to consumers has become one of the latest ways for online publishers to generate revenue in 2021. What’s behind the push to sell, and what does it mean to use commerce as a product? The topic…
Is putting up a paywall the right approach to grow subscribers at your publication? After years of industry momentum encouraging digital publishers to put up hard paywalls, the tides are slowly shifting. According to research by the American Press Institute’s Media Insights Project, nearly half (47%) of new subscribers say running out of free articles…
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Why does a subscription that costs $29.97 sell better than one that costs $30? Online magazine publishers know that small adjustments in pricing can have a big impact on subscription sales. It comes down to psychology. In pricing psychology, a few cents can make or break a person’s decision on whether to click “buy.” Some…
Attracting new subscribers and building long-term relationships begins with diversification. If you’re looking for ways to drive higher lifetime value from existing subscribers, it’s time to diversify your offerings and try these creative subscription strategies. Of all the revenue streams that online newspaper and magazine publishers have at their disposal, three stand out as being…
Attracting new subscribers is only half the battle. As a digital publisher, it’s your job to keep paying subscribers engaged so they will renew their subscriptions at the end of each term. The easiest way to do that is by using subscriber management tools that integrate directly into your website. Cloud-based subscriber management tools are…
Two of the biggest expenses for digital publishers are subscriber acquisition and subscriber retention. Finding ways to decrease subscription renewal costs can have a huge impact on overall profitability. For a publisher that operates at a 20% profit margin, every dollar saved in subscription and circulation efforts is the equivalent of $5 in new revenue….
Having a compelling value proposition will help in every aspect of your publishing business. It’s something that every member of your team should know by heart, whether they work in sales, editorial, marketing, or any other department. A value proposition is a straightforward statement that summarizes why a reader would choose your publication over any…
Throw out what you think you know about e-commerce. Today’s digital publishers are finding all-new e-commerce monetization opportunities. Here’s what you should know. The surge in traffic across e-commerce websites has spilled over into the media sphere, and savvy digital publishers are capitalizing on the opportunity. Consumers have grown far more comfortable shopping online during…