Content libraries. Special collections. Past issue archives. They go by many names. Magazine publishers are finding that when they open up their online archives and make them available for free, they actually increase their subscription rates. How’s that possible? Before we get into how online magazine publishers are boosting subscription rates by launching free archives,…
More publishers are requiring that readers register for accounts before accessing content on their websites. Is this a savvy strategy, or does requiring registration details turn visitors away? Keep reading to find out. When Reuters Institute polled media executives as part of its annual journalism report last year, the organization uncovered a surprising trend. While…
Subscriptions represent a path toward financial sustainability for many publishing businesses. But launching a subscription program involves more than just putting up a paywall. Launching a subscription program that generates real revenue requires a strategic business plan. You’ll need to take concrete steps to start your subscription program off on the right foot, and that…
How to decide whether the freemium model is a good fit for your publication and implement this strategy to increase revenue and profits in the New Year Paywalls, subscriptions, micropayments, memberships. When it comes to monetization strategies, publishers are feeling like they’ve tried it all. Ever since the financial viability of advertising-based revenue came into…
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Lock your highest-quality content behind a paywall, and use these strategies to increase subscription revenue in 2020. The writing is on the wall. The path toward financial sustainability for digital publishers almost always involves some type of paid subscription product. In an effort to decrease their reliance on digital advertising and meet their financial goals,…
Want to sell more subscriptions before the New Year? Try out these holiday marketing strategies for magazine publishers. With less than a month to go until Christmas, the holiday season is fully upon us. Retailers are working overtime trying to capitalize on the holiday momentum, running nonstop advertising and marketing campaigns that are designed to…
The latest strategies for selling online magazine subscriptions It’s easier to sell online magazine subscriptions today than any time in history. Despite declines in the readership of print magazines, digital publishers are seeing a surge of interest. Just as people are ditching cable for streaming services, like Netflix and Hulu, they’re also trading in print…
In this guide, you’ll find a list of the top ecommerce tools for magazine publishers. Buzzfeed’s recent expansion into ecommerce hasn’t gone unnoticed within the publishing community. Although the digital publishing powerhouse seems to be taking ecommerce to the extreme—Buzzfeed launched a dedicated social commerce division, BuzzFeed Commerce, in 2016, and has since generated hundreds…
How cart abandonment campaigns are helping news publishers improve conversion rates. “Can we help with your order?” It’s a simple subject line, attached to a simple automated email, but it has been shown to lead to a major increase in subscription rates for news publishers. Cart abandonment campaigns have become commonplace among e-commerce retailers, but…
With traffic to digital-native news sites showing little growth for the second consecutive year, nonprofit newsrooms are looking at how they can do a better job soliciting major donations from both individuals and charitable foundations. A number of nonprofit newsrooms have started membership programs in the past few years, with mixed results. The financial resources…