You may have heard that Twitter is considering adding subscription capabilities to its platform. If the social media company starts allowing users to receive subscription payments from their followers, some digital publishers could be in for a windfall. If you’ve ever solicited contributions from your readers through Patreon, then Twitter’s new subscription payments capabilities might…
Virtually everything about our lives has been upended by the Covid-19 pandemic, including the way we consume digital media. Online publishers have seen some unexpected changes, and they’re adjusting their magazine subscription sales tactics as a result. When the Covid-19 pandemic first hit one year ago, nobody knew what to expect. People across the globe…
Everything you need to know about the best paywall software designed for magazine publishers Subscription sales went through the roof in 2020. Within the digital news and media category, subscriptions rose an incredible 110% during the first half of the year. But even in the best of times, managing a successful subscription program takes a…
You’ve heard of the membership model, the advertising model, and the subscription model for local news publishing, but what do you know about the philanthropic model? Within the world of digital media, the philanthropic model is one that’s still emerging. As we move into 2021, this is something you might be hearing a lot more…
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Do bundled subscriptions dilute a publisher’s brand, or do they help publishers reach larger audiences and drive profitability? If you’re wondering whether bundled subscriptions are the right approach for your site, we’ve got the answer. The concept of a bundled subscription varies depending on who you ask and how you frame the question. The most…
The best way to reduce churn is to make your subscribers feel like VIPs. Whether you’re looking at a churn rate of 1% or 10%, there’s always room for improvement. Subscribers who leave after a short period of time are a drain on a publication’s resources. It costs so much more to convert a new…
Have you heard people say revenue diversification has never been more important? They’re correct. Digital publishers can’t afford to rely on any single stream of revenue. At least not now. It’s not that there is a problem with any particular revenue strategy, per se. Plenty of digital news and magazine publishers are still bringing in…
Learn how to generate a passive income with the latest affiliate marketing strategies, designed specifically for the digital publishing community. Who doesn’t want to generate income while they sleep? That’s the main idea behind passive income, and it’s one of the major reasons why publishers are investing so heavily in affiliate marketing in 2020. For…
In order for the membership model to work, digital publishers have to be selling more than just a product or a cause. Publishers need to be offering transparency and meaningful opportunities to actually contribute if they want their membership programs to succeed. That’s just one of the many lessons laid out in The Membership Guide,…
The relationship between Facebook and digital news publishers has never been easy. For years, publishers have accused Facebook of stealing content and hiding their posts in the News Feed. With a new account linking tool on the horizon, though, Facebook is looking to turn things around. When it’s released, Facebook’s account linking tool will allow…