Subscription packages are steadily displacing display advertising as the most important revenue stream among digital publishers. But building a sustainable business from the revenue generated by monthly subscriptions or memberships isn’t easy. It relies on finding a constant stream of new readers and giving those readers a reason to pay for access to your online…
How to generate revenue through Amazon’s invite-only Onsite Associates program As a digital publisher, you probably remember Amazon Spark. The Instagram-meets-Pinterest product board was quietly released by Amazon in 2017 as a social shopping experiment. Amazon Spark eventually shut down two years later, but a new product has grown from that experiment, and it could…
Google’s release of the latest version of its popular Chrome internet browser is causing headaches for digital publishers. Tucked alongside updates to how it handles Flash is a change in the setup of Incognito Mode. While slight, the upcoming change means that publishers will no longer be able to detect when visitors are browsing in…
Meredith, Condé Nast, Buzzfeed, and Hearst are just a few examples of publishers who’ve managed to turn licensing deals into lucrative new streams of revenue. Is your publication ready to take the plunge into brand licensing? Publishers who are looking for revenue sources outside of the obvious channels—like paid subscriptions and display advertising—are finding that…
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Have you seen the headlines? Top media publishers, like the New York Times and Buzzfeed, are being encouraged by Amazon to launch consumer-oriented shopping websites overseas in exchange for a greater share of upfront revenue. Back in the U.S., digital publishers generate revenue through Amazon every day, usually without drawing any attention to their monetization…
The Reuters Institute has released its 2019 report on the state of pay models in online news, and the findings paint a bright picture for today’s digital-first publishers. It turns out, more publishers are putting up paywalls and making subscription revenue a key priority, even as digital advertising holds steady as a reliable source of…
Wondering how digital publishers can make money from e-commerce? Keep reading to find out. E-commerce has become the fastest growing segment of consumer spending, making up more than 10% of total retail sales worldwide. Global retailers like Amazon and Walmart are bringing in the bulk of those sales, but digital publishers are finding that they…
The latest trend in digital publishing involves using artificial intelligence technology to create intelligent paywalls that adapt based on reader behaviors and interests. Are you ready to give this strategy a try? It’s hard to believe that nearly a decade has passed since publishers first started implementing paywalls on their websites. Originally, paywalls were created…
These subscription pricing strategies will help you pinpoint the perfect amount to charge readers for access to your publication’s premium content. Online news subscriptions are all the rage — not just among publishers, but among readers, too. According to a survey by the Reuters Institute, 44% of publishing executives rank digital subscriptions as their most…
Check out these top strategies to monetize restaurant reviews. Texans love good food, so it was only natural for the most well-known city magazine in Dallas, D Magazine, to dig into the local restaurant scene with reviews, guides, and stories about top chefs and notable openings. Like other top publishers, D Magazine has been able…