Grow Subscribers

How to Grow Subscribers with Free Content

Is putting up a paywall the right approach to grow subscribers at your publication? After years of industry momentum encouraging digital publishers to put up hard paywalls, the tides are slowly shifting. According to research by the American Press Institute’s Media Insights Project, nearly half (47%) of new subscribers say running out of free articles…

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Creative Subscription Strategies

3 Creative Subscription Strategies for Digital Publishers

Attracting new subscribers and building long-term relationships begins with diversification. If you’re looking for ways to drive higher lifetime value from existing subscribers, it’s time to diversify your offerings and try these creative subscription strategies. Of all the revenue streams that online newspaper and magazine publishers have at their disposal, three stand out as being…

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Creative Subscription Strategies

How to Decrease Subscription Renewal Costs

Two of the biggest expenses for digital publishers are subscriber acquisition and subscriber retention. Finding ways to decrease subscription renewal costs can have a huge impact on overall profitability. For a publisher that operates at a 20% profit margin, every dollar saved in subscription and circulation efforts is the equivalent of $5 in new revenue….

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Value Proposition

What Is Your Value Proposition?

Having a compelling value proposition will help in every aspect of your publishing business. It’s something that every member of your team should know by heart, whether they work in sales, editorial, marketing, or any other department. A value proposition is a straightforward statement that summarizes why a reader would choose your publication over any…

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E-Commerce Monetization Opportunities

E-Commerce Monetization Opportunities for Publishers

Throw out what you think you know about e-commerce. Today’s digital publishers are finding all-new e-commerce monetization opportunities. Here’s what you should know. The surge in traffic across e-commerce websites has spilled over into the media sphere, and savvy digital publishers are capitalizing on the opportunity. Consumers have grown far more comfortable shopping online during…

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