Paid Subscribers

How to Attract More Paid Subscribers

Now is the time to focus on pricing, topics, and content quality With ad spend shrinking in many markets, now is the time for publishers to start thinking about diversified revenue streams and how they are going to attract more paid subscribers in the coming year. Despite surging traffic this past spring, while people sheltered-in-place…

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Use Content to Drive Ecommerce Sales

How to Use Content to Drive Ecommerce Sales

With online shopping on the rise, publishers are looking for ways to get in on the action. Niche and B2B publishers, in particular, are discovering that they can use content to drive ecommerce sales and bring more revenue to their sites. Some publishers have had more success using content to drive ecommerce sales than others….

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Hosting Live Events

Hosting Live Events In the Covid Era

Live events are one of the many casualties of Coronavirus, as thousands of conferences, trade shows, forums, and other networking opportunities have gotten called off since the pandemic began. For digital publishers who relied on hosting live events to generate revenue, the disruption has been especially painful. According to Forbes Magazine’s Coronavirus Cancellation Tracker, more…

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Online newspapers make money

How Do Online Newspapers Make Money?

Are you curious how online newspapers make money? News publishers generate the most profit when they take a multi-platform approach to revenue optimization. If you’re thinking about launching an online newspaper as a hobby, then revenue might not be important to you. For most publishers, though, finding a way to generate revenue is an important…

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Digital Media Companies

How Do Digital Media Companies Make Money?

Digital media companies make money through a combination of business models, including digital advertising, subscriptions, affiliate linking, and ecommerce sales. A growing number of publishers are also generating revenue by hosting live events, either virtually or in-person. The biggest difference in how traditional media companies and digital media companies make money is that digital media…

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online memberships during coronavirus

How to Increase Online Memberships During a Pandemic

Digital publishers are seeing surges in website traffic as people search for information about Covid-19, but capitalizing on that interest and asking visitors to pay for online memberships or subscriptions is a delicate proposition. Membership and subscription programs have become one of the key revenue streams for digital publishers, so it makes sense that publishers…

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Free Archives

How to Use Free Archives to Attract More Subscribers

Content libraries. Special collections. Past issue archives. They go by many names. Magazine publishers are finding that when they open up their online archives and make them available for free, they actually increase their subscription rates. How’s that possible? Before we get into how online magazine publishers are boosting subscription rates by launching free archives,…

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