Revenue Diversification

Why Revenue Diversification is Vital in 2020

Have you heard people say revenue diversification has never been more important? They’re correct. Digital publishers can’t afford to rely on any single stream of revenue. At least not now. It’s not that there is a problem with any particular revenue strategy, per se. Plenty of digital news and magazine publishers are still bringing in…

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Membership Programs

How Membership Programs Succeed — 5 Takeaways from The Membership Puzzle Project’s Newest Guide

In order for the membership model to work, digital publishers have to be selling more than just a product or a cause. Publishers need to be offering transparency and meaningful opportunities to actually contribute if they want their membership programs to succeed. That’s just one of the many lessons laid out in The Membership Guide,…

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Paid Subscribers

How to Attract More Paid Subscribers

Now is the time to focus on pricing, topics, and content quality With ad spend shrinking in many markets, now is the time for publishers to start thinking about diversified revenue streams and how they are going to attract more paid subscribers in the coming year. Despite surging traffic this past spring, while people sheltered-in-place…

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Bundled Subscriptions

How to Use Content to Drive Ecommerce Sales

With online shopping on the rise, publishers are looking for ways to get in on the action. Niche and B2B publishers, in particular, are discovering that they can use content to drive ecommerce sales and bring more revenue to their sites. Some publishers have had more success using content to drive ecommerce sales than others….

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Hosting Live Events

Hosting Live Events In the Covid Era

Live events are one of the many casualties of Coronavirus, as thousands of conferences, trade shows, forums, and other networking opportunities have gotten called off since the pandemic began. For digital publishers who relied on hosting live events to generate revenue, the disruption has been especially painful. According to Forbes Magazine’s Coronavirus Cancellation Tracker, more…

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Online newspapers make money

How Do Online Newspapers Make Money?

Are you curious how online newspapers make money? News publishers generate the most profit when they take a multi-platform approach to revenue optimization. If you’re thinking about launching an online newspaper as a hobby, then revenue might not be important to you. For most publishers, though, finding a way to generate revenue is an important…

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