Do bundled subscriptions dilute a publisher’s brand, or do they help publishers reach larger audiences and drive profitability? If you’re wondering whether bundled subscriptions are the right approach for your site, we’ve got the answer. The concept of a bundled subscription varies depending on who you ask and how you frame the question. The most…
The best way to reduce churn is to make your subscribers feel like VIPs. Whether you’re looking at a churn rate of 1% or 10%, there’s always room for improvement. Subscribers who leave after a short period of time are a drain on a publication’s resources. It costs so much more to convert a new…
Have you heard people say revenue diversification has never been more important? They’re correct. Digital publishers can’t afford to rely on any single stream of revenue. At least not now. It’s not that there is a problem with any particular revenue strategy, per se. Plenty of digital news and magazine publishers are still bringing in…
Learn how to generate a passive income with the latest affiliate marketing strategies, designed specifically for the digital publishing community. Who doesn’t want to generate income while they sleep? That’s the main idea behind passive income, and it’s one of the major reasons why publishers are investing so heavily in affiliate marketing in 2020. For…
Reach out to learn what Web Publisher PRO can do for YOU.
In order for the membership model to work, digital publishers have to be selling more than just a product or a cause. Publishers need to be offering transparency and meaningful opportunities to actually contribute if they want their membership programs to succeed. That’s just one of the many lessons laid out in The Membership Guide,…
The relationship between Facebook and digital news publishers has never been easy. For years, publishers have accused Facebook of stealing content and hiding their posts in the News Feed. With a new account linking tool on the horizon, though, Facebook is looking to turn things around. When it’s released, Facebook’s account linking tool will allow…
Now is the time to focus on pricing, topics, and content quality With ad spend shrinking in many markets, now is the time for publishers to start thinking about diversified revenue streams and how they are going to attract more paid subscribers in the coming year. Despite surging traffic this past spring, while people sheltered-in-place…
With online shopping on the rise, publishers are looking for ways to get in on the action. Niche and B2B publishers, in particular, are discovering that they can use content to drive ecommerce sales and bring more revenue to their sites. Some publishers have had more success using content to drive ecommerce sales than others….
Live events are one of the many casualties of Coronavirus, as thousands of conferences, trade shows, forums, and other networking opportunities have gotten called off since the pandemic began. For digital publishers who relied on hosting live events to generate revenue, the disruption has been especially painful. According to Forbes Magazine’s Coronavirus Cancellation Tracker, more…
Are you curious how online newspapers make money? News publishers generate the most profit when they take a multi-platform approach to revenue optimization. If you’re thinking about launching an online newspaper as a hobby, then revenue might not be important to you. For most publishers, though, finding a way to generate revenue is an important…