The publishing membership model is having a moment. Unlike other monetization strategies, which often fit a broad spectrum of media publications, there is no such thing as a one-size-fits-all approach when it comes to online memberships. Data and analytics are a publisher’s best resource for designing a membership program. The best publishing membership model is…
Mozilla’s recent announcement that it’s launching a $100 million grant program to boost innovations in web monetization has created a renewed interest in using micropayments to fund online journalism. Although micropayments have been used on a small scale for years, it’s not uncommon for people to still have questions about how micropayments work for online…
The best subscription salesperson might be sitting at a desk in your office. As digital publishers look for new ways to boost subscriptions, some are turning to their own reporters for help. Reporters, editors, designers, freelancers, and other publication staffers can all be incentivized to sell subscriptions. This strategy is still new, so it hasn’t…
Learn how to implement the best subscription marketing system at your publication. To the general public, local news websites are a source for information and building connections in the community. Savvy digital publishers know they’re so much more. Publishers who generate revenue through online subscriptions are using their websites as a portal to their online…
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Cannabis news sites are tracking the evolution of the marijuana market and providing a valuable service to both consumers and industry insiders, but many marijuana publishers are still having difficulty monetizing their efforts. Despite recreational marijuana now being legal in some form in 33 states and Washington D.C., many cannabis magazines and news publications that…
Subscription packages are steadily displacing display advertising as the most important revenue stream among digital publishers. But building a sustainable business from the revenue generated by monthly subscriptions or memberships isn’t easy. It relies on finding a constant stream of new readers and giving those readers a reason to pay for access to your online…
How to generate revenue through Amazon’s invite-only Onsite Associates program As a digital publisher, you probably remember Amazon Spark. The Instagram-meets-Pinterest product board was quietly released by Amazon in 2017 as a social shopping experiment. Amazon Spark eventually shut down two years later, but a new product has grown from that experiment, and it could…
Google’s release of the latest version of its popular Chrome internet browser is causing headaches for digital publishers. Tucked alongside updates to how it handles Flash is a change in the setup of Incognito Mode. While slight, the upcoming change means that publishers will no longer be able to detect when visitors are browsing in…
Meredith, Condé Nast, Buzzfeed, and Hearst are just a few examples of publishers who’ve managed to turn licensing deals into lucrative new streams of revenue. Is your publication ready to take the plunge into brand licensing? Publishers who are looking for revenue sources outside of the obvious channels—like paid subscriptions and display advertising—are finding that…
Have you seen the headlines? Top media publishers, like the New York Times and Buzzfeed, are being encouraged by Amazon to launch consumer-oriented shopping websites overseas in exchange for a greater share of upfront revenue. Back in the U.S., digital publishers generate revenue through Amazon every day, usually without drawing any attention to their monetization…