turning readers into subscribers

Local Publishing 101: Turning Readers Into Subscribers

As more local publishers take a hard look at the broken online advertising system, subscription monetization strategies are on the rise. But turning readers into subscribers isn’t always as simple as publishers imagine. The problem isn’t finding readers. More people are consuming their news online than ever before. According to venture capitalist Mary Meeker’s recent…

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Make Publishing Pay

How to Increase Subscription Revenue – A Guide for Local Publishers

Subscription revenue is on the rise at online news outlets across the country, so why are local publishers still feeling the financial pinch? Readers are flocking to online news outlets, and there’s been a renewed interest in supporting local journalism over the past few years, but publishers still need to optimize their subscription programs if…

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turning readers into subscribers

The Price Is Right: How Local Publishers Set Subscription Prices

How much will people pay for local news? It’s a question that every local publisher has pondered. But with the number of publishers launching subscription and membership programs on the rise, the need for real information about how to set subscription prices has never been greater. Where is the ceiling on local publishing subscription rates?…

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Make Local Publications More Profitable

How to Make Local Publications More Profitable

Display advertising rates are declining, but overall revenues among digital news publishers have never been higher. How could that be? The answer is diversification. In order to make local publications more profitable, publishers are blazing new paths and adopting new income generation strategies that bolster the bottom line. That means acknowledging the shift in display…

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Digital Publishing Industry

How Local Publishers Use Live Events to Drive Profitability

As local publishers look for new ways to squeeze every last drop of revenue from their publications, live events are becoming a more attractive option. Most local publishers already have deep ties within the communities they cover, not just with readers, but with small business advertisers and elected officials, as well. Given those relationships, publishers…

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membership program

Local Lessons From The Daily Beast’s New Membership Program

Membership programs are all the rage among digital publishers right now, with The Daily Beast becoming the latest outlet to enter the fray. Daily Beast readers who want early access and exclusive content can pay $100 to join Beast Inside, a membership program that positions readers as team members and decreases the publication’s reliance on…

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small donations

Local Publishers Find Financial Sustainability Through Small Donations

Small donations are adding up to big revenue for hyperlocal publishers. The trend toward asking for donations from readers may have started with non-profit news sites, but it has quickly expanded outward. Today, both for-profit and non-profit digital publishers are asking readers to donate to keep local journalism alive. With digital advertising rates falling, more…

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Make Local Publications More Profitable

Ancillary Revenue Opportunities for Local Publishers

As hyperlocal publishers search for new ways to generate income outside of online display advertising, ancillary revenue streams are moving into the forefront. With online adverting rates continuing to decline, savvy digital publishers are looking to pursue every income generation strategy available. New opportunities to create ancillary revenue streams are allowing publishers to capitalize on…

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e-commerce strategies for local news sites

E-Commerce Strategies for Local News Sites

As publishers look to squeeze every bit of revenue from their online properties, there’s been a renewed interest in e-commerce strategies for local news sites. The vast majority of publishers already have digital advertising and subscription sales programs solidly in place, but e-commerce still represents an untapped revenue stream with seemingly limitless potential for publishers…

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