Non-Profit vs For Profit

Non-Profit vs. For-Profit: Which Business Model Is Best for Local News?

For hyperlocal news publishers, designing a path toward financial sustainability begins with choosing between non-profit and for-profit status. The differences between non-profit and for-profit news organizations go beyond tax filings. For journalists, editors, and publishers, launching a non-profit site is often about working toward a goal, or a vision, of what local news should ideally…

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Membership Programs for Publishers

How 5 Publishers Use Membership Programs to Maximize Revenue

Membership programs have become a source of sustenance for independent local publishers struggling to make up for decreasing ad revenue. While there’s no firm count on exactly how many local publishers are selling memberships to readers, the number is clearly growing. Forward-thinking publishers are finding new ways to maximize revenue through their membership programs, as…

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Hyperlocal Publishers

The A-to-Z Guide to Membership Programs

As they look at declining ad rates, independent publishers are searching for new paths to financial sustainability. While there is no single solution that works for everyone, membership programs are growing in popularity among online news publishers. Premium memberships aren’t the same thing as subscriptions or paywalls. Paywalls block access to content for visitors who…

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monetizing-email-newsletters

How to Monetize Email Newsletters

Updated: February 11, 2020 Email isn’t the newest marketing channel on the block, but when it comes to audience engagement and monetization, it still remains king. Ninety-three percent of publishing and media firms now use email marketing, with many looking for new ways to monetize email newsletters for an additional stream of revenue. Email-first publishers…

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