How are local news publishers handling the Covid-19 pandemic? We’ve all seen dire headlines and heard predictions that the pandemic could kill local news. Although traffic to local news sites was up 89% in March compared to February, industry groups were still predicting a 23% decline in 2020 ad sales as of late spring. Now,…
What does it take to be successful in local publishing? If you’re looking for the answer, a good place to start would be by talking to Uriah Kiser at Potomac Local News. Over the past 10 years, Kiser has developed one of the most prominent hyperlocal news outlets in the industry. In honor of Potomac…
Online news publishers are fighting back against drops in advertising revenue during the coronavirus pandemic by shoring up their subscription programs. Using advanced lead acquisition techniques, online news publishers are finding new ways to bring in subscribers during this financially turbulent time. Smart investments in lead acquisition mean online publishers can grow their email lists…