Distributed Newsrooms

What’s the Deal with Distributed Newsrooms?

Quarantines, lockdowns, and social distancing measures pushed millions of people to work from home during the height of the pandemic in 2020. For digital publishers with distributed newsrooms, the changes that came about were a bit more nuanced. More than half of all Americans were working remotely during the earliest days of the pandemic, back…

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Grow Your Readership

How to Grow Your Readership — 5 Simple Steps

In some ways, digital publishing has never been easier. Content management systems like WordPress have democratized publishing, so just about anyone can create a website and start posting their thoughts online for the world to see. But developing a publishing business requires more than just getting your thoughts on the screen. For that, you’ll need…

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Magazine Subscription Sales

How to Deal with Subscriber Churn

These are the best strategies to prevent subscriber churn. Fewer clicks, less engagement, less frequent website visits — you know when a subscriber is about to cancel. Once a reader has started losing interest in what your publication is offering, your shot at keeping them as a subscriber begins to fade quickly. According to some…

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lead acquisition

Lead Acquisition Techniques for Online News Publishers

Online news publishers are fighting back against drops in advertising revenue during the coronavirus pandemic by shoring up their subscription programs. Using advanced lead acquisition techniques, online news publishers are finding new ways to bring in subscribers during this financially turbulent time. Smart investments in lead acquisition mean online publishers can grow their email lists…

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