YouTube’s experimental new Search Insights tool is meant to simplify keyword research and help digital publishers identify content gaps on their YouTube channels. We’ve rounded up everything you should know about YouTube Search Insights, so you can get started using this useful new feature right away. If you’ve wondered what YouTube Search Insights is, you’re…
Embedded videos can drive clicks and engagement for magazine publishers — when they’re done right. If you’re incorporating video into your website content, keep these best practices from Google in mind. If a picture is worth a thousand words, then a video is worth many times more. Digital publishers in every vertical are integrating more…
Explosive growth in online video is changing how consumers interact on the web, and digital publishers are finding new ways to adapt. In a recent interview, Mark Zuckerberg said video now accounts for nearly half of the time users spend on the Facebook platform. On-demand video is growing faster than content in Facebook’s News Feed,…
The top video editing tools for digital journalists You’ve probably heard how important video content is for digital publications. Without video, your website can start to feel stale. That’s because readers are demanding more video content from their favorite publications. Advertisers are gravitating towards video, as well, spending large portions of their budgets on native…
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When Seventeen magazine stopped publishing its monthly print edition last year, media insiders questioned whether the publication would be able to withstand the change. But Seventeen’s editors didn’t just continue using the same strategies while the media landscape shifted under their feet. Thanks to ramped up digital efforts and an innovative YouTube strategy, Seventeen magazine…
Monetizing video content is hardly a new strategy for digital publishers, but with ad rates continuing to decline, more media companies are going all-in on YouTube. According to newly-released research from Digiday, digital publishers see more opportunities for monetization on YouTube than any other channel, including Facebook and Google AMP. YouTube also ranked above Instagram,…
Digital publishers are embracing mobile streaming video, as they work to develop the types of experiences that drive engagement and conversions. Audiences are increasingly coming to expect mobile streaming video from news publishers. Mobile streaming video is growing around the world as more viewers demand newer ways to watch content from their smartphones and tablet…