Growth in Online Video

Publishers React to Growth in Online Video

Explosive growth in online video is changing how consumers interact on the web, and digital publishers are finding new ways to adapt. In a recent interview, Mark Zuckerberg said video now accounts for nearly half of the time users spend on the Facebook platform. On-demand video is growing faster than content in Facebook’s News Feed,…

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YouTube Search Insights

Why Are Publishers Banking on YouTube?

Monetizing video content is hardly a new strategy for digital publishers, but with ad rates continuing to decline, more media companies are going all-in on YouTube. According to newly-released research from Digiday, digital publishers see more opportunities for monetization on YouTube than any other channel, including Facebook and Google AMP. YouTube also ranked above Instagram,…

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