Digital Publishing Case Studies

6 Digital Publishing Case Studies

Learn how successful digital publishers planned, organized, and executed their digital publishing strategies. Don’t go it alone. The best way to learn about how to create a profitable digital publication is to ask how others have achieved the same goal. Similar publishers who have built successful media companies can be an excellent resource, whether you’re…

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Local Business Directory

6 Places to Find Listings for a Local Business Directory

It isn’t a directory without the listings. For publishers launching a local business directory, finding the information that’s ultimately used to generate business listings is no easy task. Businesses and other organizations aren’t lining up to provide the information needed to create online listings—most business owners simply don’t have the time. The number of business…

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Local Publishers Are Using Chatbots

4 Ways Local Publishers Are Using Chatbots

Times are changing, and publishers now have to get creative in the ways they seek out and engage longtime readers. Increasingly, local publishers are using chatbots to foster deeper connections and streamline their behind-the-scenes operations. Although Facebook is the dominant player in the chatbot space—Facebook Messenger already has more than 100,000 bots—other technology companies like…

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video content

Local Publishers Go All In On Video Content

Digital media giants like Buzzfeed, Mashable, and Fusion Media Group are scaling back their video content programs as they run into an increasingly crowded marketplace, but local independent publishers aren’t all doing the same. Frustrated by dwindling display advertising rates, some hyperlocal publishers are trying their hands at producing branded video content and publishing live…

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Facebook Instant Articles

How Local Publishers Are Adapting to Facebook’s News Feed Changes

Facebook’s decision in January to change its News Feed algorithm and prioritize content from friends, family, and groups caused a collective shudder across the media landscape. But now three months after Facebook’s News Feed changes were announced, some local publishers are finding ways to use the new algorithm to their advantage. Facebook’s decision may ultimately…

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