Getting people to a local news website is the easy part. Once visitors arrive, it’s up to the publisher to keep them engaged enough to stick around for more. A bounce rate is the percentage of website visitors who navigate away from a website after viewing a single page. For a local news publisher, that…
The fundamental principles of good website design are well established. Typefaces should be easy to read. Images should be high resolution. Colors should enhance the reader experience. You’ve heard all the basics before. But local publishers have unique considerations when it comes to website design, and a different set of principles apply. The best websites…
Great storytelling never gets old, but local publishers need more than just stellar content to stand out in today’s online landscape. The best web design techniques for publishers don’t just optimize content, they also help publishers earn their audience’s trust at the same time. At Web Publisher PRO, we look at a publication’s specific niche…
In the publishing world, looks matter. The way a website is put together indicates the authority and trustworthiness of the news publication. But proper web design goes beyond just aesthetics. Some of the biggest web design mistakes we see local publishers making involve sending readers toward dead ends and just generally not funneling visitors toward…
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The homepage is the front door to an online publication, but good web design shouldn’t end once readers come inside. The latest web design trends enhance the value of local publications and make visitors want to stay around for longer. In fact, some experts even believe good web design is a competitive advantage for local…
Nothing lasts forever. Even the freshest website design will eventually get stale, which is why a digital publisher can expect to undertake a website redesign project at least once every three to seven years. Why such a large range? For starters, publishers who cut corners on the design of their websites will usually need to…