Adding an Events Calendar to the Metro Family website has helped the publisher grow its audience and cement its role as a connector in the local Oklahoma City community. Using self-serve tools, we gave readers and local organizations a way to submit their own event listings. This gives Metro Family’s calendar a much more interactive feel, bringing in support from people throughout the community. Individual calendar events also link to related content, which promotes engagement and keeps readers organically moving through the Metro Family website.
PROVEN & RELIABLE
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