The hyperlocal news platform Patch has been put through the wringer. In the 12 years since its launch, Patch has been bought and sold multiple times. Each purchase led to new editorial strategies and plans for helping the network become sustainable and profitable. Now, more than five years after Patch was spun off by AOL…
Understand the four main types of news readers and learn how you can engage each group to encourage online interactions and conversions. In order to connect with your online audience, you need to know who they are and what motivates them. What brings them to your website? Which types of content are they most likely…
Looking for new ways to encourage readers to interact with your editorial content? Try incorporating informal polls into your email newsletters. Email newsletters have long been thought of as a method for driving clicks to digital publications. While they have been around for a long time, email newsletters have exploded in popularity over the past…
Subscription packages are steadily displacing display advertising as the most important revenue stream among digital publishers. But building a sustainable business from the revenue generated by monthly subscriptions or memberships isn’t easy. It relies on finding a constant stream of new readers and giving those readers a reason to pay for access to your online…
Reach out to learn what Web Publisher PRO can do for YOU.
We’ve rounded up the best fact-checking tools for news publishers Americans see fake news as a bigger problem than violent crime or climate change, according to surveys by Pew Research Center. For digital news publishers, even small errors can lead to distrust among readers and a reputation as an unreliable media outlet. Lacking the budgets…
How to generate revenue through Amazon’s invite-only Onsite Associates program As a digital publisher, you probably remember Amazon Spark. The Instagram-meets-Pinterest product board was quietly released by Amazon in 2017 as a social shopping experiment. Amazon Spark eventually shut down two years later, but a new product has grown from that experiment, and it could…
When readers have juicy scoops, how do they reach out to your publication? If your tipsters are nervous to share private information via telephone or email, then a secure tip page may be the solution. Most tipsters, or informants, aren’t sending envelopes without return addresses anymore, and they’re not hanging out in dark parking garages,…
Publishers are rethinking the way they keep visitors on their websites and relying more heavily on related content tools to encourage engagement. As publishers, we spend a lot of time developing content that our audiences will want to consume. We try to maximize reach and frequently measure the success of our initiatives through metrics like…
We’ve rounded up the best back-end WordPress plugins for news publishers. When most people think of setting up and maintaining a news website, they focus on the front-end. How does the website look? How is the navigation setup? How are the ads displaying? But the truth is, what’s happening on the back-end carries a lot…
Interested in growing your advertising revenue? Start by tracking these key website metrics. Magazine publishers who want to get as much value from their publications as possible should be tracking certain website metrics. In this article, we will explore the website metrics that magazine publishers who are generating revenue through display advertising should be paying…