We all know that Drupal is an open-source platform that provides the back-end framework for millions of websites. While the platform is often touted as being free, that isn’t entirely true. Many digital news publishers and magazine publishers are finding that Drupal is too expensive, and they are looking for a cheaper alternative. Drupal has…
What makes GE so successful when it comes to digital content creation, and why should digital publishers care about the content that brands are posting online? GE is one of many global brands that has invested heavily into content marketing, with impressive results to show from their efforts. Disruption within the digital publishing industry, coupled…
The digital publishing world has turned upside down over the past six months, and media executives are still working to get their bearings. While 2019 was a year filled with surprises, no one could have guessed the wild ride publishers would be taking in 2020. Ad rates are dropping, but membership programs and subscription rates…
Everyone could use a helping hand. With so many online publishing tools available right now, there’s no reason not to try some of them out. As we all work to navigate the new normal we’ve found ourselves in this year, now is a good time to take a step back and evaluate how you can…
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Are you wondering how to select the best digital publishing platform? Keep reading for the answer. Magazine, newspaper, and blog publishers are all asking the same question: How do you go about picking the best digital publishing platform? With hundreds of options to choose from, each with its own features and tools, it’s easy to…
When it comes to developing a social media strategy, it’s almost always best to combine content curation with content creation. Digital publishers who exclusively post their own articles, photos, and video on platforms like Facebook and Twitter aren’t realizing the full benefits of social media as a marketing tool. Brands will often utilize social media…
Do you have a social media strategy in place? It’s easy to use social media to grow your digital magazine – just as long as you’ve got the right plan. What kind of social media strategy is best for digital publishers? Glad you asked. Social Media Strategy for Digital Magazine Publishers In order to use…
Social-first publishers are a new breed of digital entrepreneur, and they’re changing what it means to be a publisher on the web. Rather than publishing content on their own websites, social-first publishers create content that is distributed exclusively on social media. Tasty, NowThis News, and Gamology have all be successful with this strategy, but they’re…
Online news publishers are fighting back against drops in advertising revenue during the coronavirus pandemic by shoring up their subscription programs. Using advanced lead acquisition techniques, online news publishers are finding new ways to bring in subscribers during this financially turbulent time. Smart investments in lead acquisition mean online publishers can grow their email lists…
Digital publishers are seeing surges in website traffic as people search for information about Covid-19, but capitalizing on that interest and asking visitors to pay for online memberships or subscriptions is a delicate proposition. Membership and subscription programs have become one of the key revenue streams for digital publishers, so it makes sense that publishers…