Outdated content management systems are a headache for digital publishers, but migrating to WordPress isn’t always a simple process. It’s not uncommon for publishers to delay their migration to WordPress out of fear that they might get stuck in the middle of the process or that existing content will be lost in the transition. What’s…
As publishers look to generate new streams of revenue, they’re moving beyond the screen. By selling travel packages, publishers are diversifying revenue and strengthening the relationships they have with readers. Thrillist became the latest in a string of high-profile publishers to start selling travel packages earlier this year. The publication, which is a part of…
Publishers of all sizes are growing their audiences using TikTok. Here’s what you should know before joining this year’s trendiest mobile video app. In a short period of time, TikTok has grown from relative obscurity to social media phenomenon. The short-form video app now ranks as the No. 1 entertainment app on the Apple App…
Could you be generating more revenue by selling sponsored content? Here are the biggest mistakes that are holding publishers back. The sponsored content business model has evolved in the past decade. With rising expectations on the part of brand advertisers, online publishers have to be on top of their game to stay competitive. When brands…
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The world is moving away from print formats, and online publishers are poised to profit. That’s the key takeaway from dozens of surveys of consumers and media executives going into the year 2020. With more than 4.5 billion people now using the Internet, the latest digital publishing trends suggest that even more news consumption will…
Think Instagram is just for millennial influencers? Think again. Instagram is increasingly being used by top media publishers to drive awareness and increase engagement on their web content. Interest in Instagram across all demographics has surged in recent years. Although the image-focused social platform was once used primarily by people in their teens and twenties,…
More publishers are requiring that readers register for accounts before accessing content on their websites. Is this a savvy strategy, or does requiring registration details turn visitors away? Keep reading to find out. When Reuters Institute polled media executives as part of its annual journalism report last year, the organization uncovered a surprising trend. While…
Over the past few years, digital publishers have increasingly come to rely on social media as a traffic source. Facebook, Twitter, and Instagram are all popular, and publishers have found clever ways to grow traffic using these channels. But what about Pinterest? Should your publication be on Pinterest, too? Social media use among digital publishers…
Your staff is on point. Your technology is on point. So what’s stopping your digital magazine from entering the big leagues? Without the right editorial workflow in place, it’s almost impossible to find success in the highly-competitive online publishing industry. An editorial workflow is a standardized plan for how a publication will create, review, edit,…
Branded content isn’t new. For more than a decade now, digital publishers have been generating revenue by producing content for brands. The branded content business model has become a critical stream of revenue that’s allowed publishers to thrive. But changes in the industry in 2020 are causing some publishers to reevaluate their approach. City and…