digital publishers

What Can Brands Learn From Digital Publishers?

What makes GE so successful when it comes to digital content creation, and why should digital publishers care about the content that brands are posting online? GE is one of many global brands that has invested heavily into content marketing, with impressive results to show from their efforts. Disruption within the digital publishing industry, coupled…

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digital publishing trends 2020

The Biggest Digital Publishing Trends in 2020

The digital publishing world has turned upside down over the past six months, and media executives are still working to get their bearings. While 2019 was a year filled with surprises, no one could have guessed the wild ride publishers would be taking in 2020. Ad rates are dropping, but membership programs and subscription rates…

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Social-First Publishers

What Are Social-First Publishers?

Social-first publishers are a new breed of digital entrepreneur, and they’re changing what it means to be a publisher on the web. Rather than publishing content on their own websites, social-first publishers create content that is distributed exclusively on social media. Tasty, NowThis News, and Gamology have all be successful with this strategy, but they’re…

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lead acquisition

Lead Acquisition Techniques for Online News Publishers

Online news publishers are fighting back against drops in advertising revenue during the coronavirus pandemic by shoring up their subscription programs. Using advanced lead acquisition techniques, online news publishers are finding new ways to bring in subscribers during this financially turbulent time. Smart investments in lead acquisition mean online publishers can grow their email lists…

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online memberships during coronavirus

How to Increase Online Memberships During a Pandemic

Digital publishers are seeing surges in website traffic as people search for information about Covid-19, but capitalizing on that interest and asking visitors to pay for online memberships or subscriptions is a delicate proposition. Membership and subscription programs have become one of the key revenue streams for digital publishers, so it makes sense that publishers…

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