Want to level up your advertising program? If you don’t already have a plan to sell newsletter sponsorships, you may be missing out. Display advertising is one of the most popular ways for online magazine publishers to generate revenue. However, despite its long history in the media industry, display advertising rates have been dropping for…
From slow website speeds to link spam, there are hundreds of reasons why publishers lost SEO traffic in 2021. As we head into the new year, it’s time to start thinking about how to recover your search rankings and navigate Google’s latest algorithm changes. Google took a more aggressive approach with its search algorithm in…
YouTube’s experimental new Search Insights tool is meant to simplify keyword research and help digital publishers identify content gaps on their YouTube channels. We’ve rounded up everything you should know about YouTube Search Insights, so you can get started using this useful new feature right away. If you’ve wondered what YouTube Search Insights is, you’re…
How should you calculate bounce rate, and how can an improved bounce rate lead to better SEO performance? Bounce rate is one of those web marketing terms that means very little without context. It has nothing to do with inflatable balls or basketball games. When it comes to website analytics, bounce rate involves the percentage…
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When we talk with many digital publishers, they often tell us about their desire to increase website traffic. When asked why website traffic is important, the answer is usually that they need to compete with other publications. What this really means is that publishers want more traffic so they can generate more revenue. They’re looking…
Publishers have many preconceived notions about placing ads in email newsletters. Advertisers might have heard that newsletters don’t have as much reach as websites, that they don’t generate high click-through rates, or they’re not equipped for ad targeting. However, newsletters are actually an incredibly effective channel for advertisers to reach consumers, and one that can…
Have you ever wondered where the clickable text that appears on Google’s search results pages comes from? The headlines for search listings—the first thing most people see when running an online search—are automatically generated based on a webpage’s title tags. That’s just one of the reasons why optimizing title tags is so important for digital…
Twitter Blue has arrived, and digital publishers have some questions. The premium subscription service officially launched this month, giving subscribers access to ad-free articles and fast-loading content from more than 300 online publications in the United States. With so many questions, rumors, and concerns swirling among the digital publishing community, we thought we would take…
Changes in Google’s search algorithm are leading more publishers to question whether keywords will matter for SEO in 2022. Keyword rankings have become an obsession for some digital publishers. Within the B2B, lifestyle, regional, and parenting magazine niches, ranking on the first page of Google results for high-value keywords is an important metric of success….
The metaverse is coming, and online magazine publishers are preparing for change. Mark Zuckerberg’s recent announcement that Facebook would be changing its name to Meta and entering the next phase of the internet, dubbed the metaverse, was not a surprise to those in the tech community. The metaverse is seen as the next step in…