Millions of online publishers run their websites on the WordPress platform. The vast majority of those websites include one or more plugins. If you’re the publisher of an online magazine or a niche blog, and you’ve been contemplating upgrading your website to add new features or enhanced customization, now is the time to start researching…
We have put together a guide to the best WordPress plugins for travel publishers and online destination magazines. Are you interested in improving the look and functionality of your travel website? If you’re the publisher of a destination magazine, now is the time to start improving your digital footprint. As you know, having a modern…
Want to sell more subscriptions before the New Year? Try out these holiday marketing strategies for magazine publishers. With less than a month to go until Christmas, the holiday season is fully upon us. Retailers are working overtime trying to capitalize on the holiday momentum, running nonstop advertising and marketing campaigns that are designed to…
Global retail brands spend millions of dollars on marketing each year. Online magazines looking to optimize their revenue streams should take a look at the strategies big marketers are pioneering and find ways to adapt those strategies for their own use. Nike, Verizon, and Kellogg are just three examples of global brands with super-sized marketing…
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Choosing the best CMS as a magazine publisher means looking under the hood and evaluating how the features offered by various platforms align with your own needs. It also means considering how difficult it might be to migrate from your existing CMS to the new system you choose. Content management systems serve as the backbone…
The latest strategies for selling online magazine subscriptions It’s easier to sell online magazine subscriptions today than any time in history. Despite declines in the readership of print magazines, digital publishers are seeing a surge of interest. Just as people are ditching cable for streaming services, like Netflix and Hulu, they’re also trading in print…
How to decide whether your online magazine should develop a custom mobile app The percentage of publishers with standalone mobile apps is tiny, but with the potential for significant upside—an opportunity to generate additional revenue and grow existing subscription programs—more magazine publishers are launching their own mobile apps. Global mobile app revenues topped $365 billion…
When it comes to web publishing, the goalposts are always moving. As Google works to speed up the mobile web, the company has launched a series of new products and initiatives. The latest of these initiatives is a framework for web publishers that is known as Progressive Web Apps, or PWAs. Progressive Web Apps are…
In this guide, you’ll find a list of the top ecommerce tools for magazine publishers. Buzzfeed’s recent expansion into ecommerce hasn’t gone unnoticed within the publishing community. Although the digital publishing powerhouse seems to be taking ecommerce to the extreme—Buzzfeed launched a dedicated social commerce division, BuzzFeed Commerce, in 2016, and has since generated hundreds…
Publishing sponsored content on a standalone website ensures that readers understand the difference between paid and editorial content, but is running a standalone website for sponsored content a viable strategy for the long-term? One media company that’s tried the approach is The Texas Tribune. When The Texas Tribune launched its sponsored content program back in…