How can you grow your audience with social media video? Start by deciding who you want to reach and how you want them to find your content. Then ask what you need to do to keep those viewers returning for more. Social media audiences have all the options. People can choose for themselves what they…
With a reported 800 million active monthly users, TikTok has become a viral sensation. Local news publishers should all be looking at how to jump onboard. We’ve put together a guide to the most effective TikTok strategies for local news publishers. From education to entertainment, local news publishers are finding many different ways to grow…
The recent decision by Forbes to launch its own paid newsletters platform has been seen by many in the publishing industry as a signal that change is on the horizon. But Forbes isn’t the only major media company to go this route. A handful of legacy media outlets have launched paid newsletter platforms over the…
If you’ve run a Google search on your smartphone or tablet recently, you may have noticed things are looking a little different. With the new year came a major visual redesign of Google’s mobile search experience. Now, weeks after its initial debut, more people are beginning to ask what Google’s mobile redesign means for digital…
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Closing the door on 2020 means many things for digital publishers, not the least of which is the end of Adobe Flash Player. Adobe officially announced that it would be ending support for its Flash Player as of December 31st, 2020, although rumors of its demise had been circling since 2017. In its quest to…
With just days left before President Trump departs the White House and the Biden administration moves into place, news publishers seem to be walking the line between hopeful and cautious as they look at what 2021 may hold. High expectations are moving the industry forward, as news publishers look at future-proofing opportunities for revenue optimization….
In some ways, digital publishing has never been easier. Content management systems like WordPress have democratized publishing, so just about anyone can create a website and start posting their thoughts online for the world to see. But developing a publishing business requires more than just getting your thoughts on the screen. For that, you’ll need…
What’s the secret to creating compelling ad packages in 2021? We’ll tell you Publishers who want successful advertising and sponsorship programs need to differentiate their offerings from anything else on the market. For local news publishers and online magazines, that means developing compelling ad packages. The best ad packages incorporate the following: Exclusivity What makes…
Online advertising took us on a wild ride in 2020. Here’s what to expect in 2021. Big gains, followed by major losses, with plenty of twists and turns in between. That became the norm for digital publishers in 2020. With a constant stream of new advertising platforms and ad serving plugins being released, digital publishers…
Voice search was poised to become the next big thing in 2020. Then the pandemic happened. As we look into 2021, publishers are once again asking whether they need a voice search strategy. For businesses that sell physical goods and services, the value of voice search is clear. Millions of voice-activated devices are now sitting…