National Advertisers

Local Publishers Are Making Big Gains with National Advertisers — Here’s Why

Decades of hard work are paying off for local news publishers. After years of courting brands and steadily growing their advertising programs, local media companies are seeing a surge in interest from national brand advertisers this fall. Locally-focused digital publishers like 6AM City and Whereby.Us have started seeing an increase in national advertisers “exploring their…

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Local Advertising

How Does Local Advertising Benefit Brands?

Have you heard of the news halo effect? Research has shown that a publication’s trust transfers to its advertisers, so readers are more likely to trust a company when it runs ads in their favorite local publication. But, that’s not the only advantage that local advertising offers over other channels. A recent IAB survey of…

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Monetize Free Content

5 Ways to Monetize Free Content

As a digital publisher, you can’t expect most people to pay for access to a news website or online magazine if they don’t know what they’re getting. Free content is what brings people to your website and encourages them to stick around for a while. It may seem counterintuitive, but publishing content for free is…

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Revenue Diversification

Why Revenue Diversification is Vital in 2020

Have you heard people say revenue diversification has never been more important? They’re correct. Digital publishers can’t afford to rely on any single stream of revenue. At least not now. It’s not that there is a problem with any particular revenue strategy, per se. Plenty of digital news and magazine publishers are still bringing in…

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subscriber churn

How to Deal with Subscriber Churn

These are the best strategies to prevent subscriber churn. Fewer clicks, less engagement, less frequent website visits — you know when a subscriber is about to cancel. Once a reader has started losing interest in what your publication is offering, your shot at keeping them as a subscriber begins to fade quickly. According to some…

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