Sponsored Content for Publishers

Sponsored Content Guidelines for Publishers

Sponsored content plays an important role in the online publisher’s monetization strategy, particularly among those publishers looking to diversify their revenue streams and get out from underneath sinking CPMs. Sponsored content is not an advertorial, which presents advertising as editorial content, just as it’s not the same thing as content marketing or press releases put…

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LION Publishers Q&A

A Q&A with David Walsh – LION17

What drew you to work specifically with media sites such as LION Publishers and what inspires you about your work? We were originally a traditional development and marketing company that worked with businesses in different sectors but I often found myself bored with how static traditional websites are. I love how media sites are high…

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