YouTube for publishers

Why Are Publishers Banking on YouTube?

Monetizing video content is hardly a new strategy for digital publishers, but with ad rates continuing to decline, more media companies are going all-in on YouTube. According to newly-released research from Digiday, digital publishers see more opportunities for monetization on YouTube than any other channel, including Facebook and Google AMP. YouTube also ranked above Instagram,…

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What is a membership editor?

What Is a Membership Editor?

The Atlantic has one. So does Quartz, The Guardian, and dozens of new media organizations. Over the last year, the number of membership editor positions at digital media publications has exploded. But if you’re like many publishers, you’re probably still wondering what is a membership editor, and what role does the membership editor fill at…

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