CRM systems for online publishers

The Best CRM Systems for Online Publishers

Global brands use customer relationship management (CRM) systems. So do small and midsize businesses. Do online publishers need CRM systems, too? Absolutely. As the number of CRM systems on the market continues to grow, technology companies are developing more industry-specific solutions. It isn’t uncommon to see CRM systems designed specifically for restaurants or retailers. Now…

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digital publishers

What Can Brands Learn From Digital Publishers?

What makes GE so successful when it comes to digital content creation, and why should digital publishers care about the content that brands are posting online? GE is one of many global brands that has invested heavily into content marketing, with impressive results to show from their efforts. Disruption within the digital publishing industry, coupled…

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digital publishing trends 2020

The Biggest Digital Publishing Trends in 2020

The digital publishing world has turned upside down over the past six months, and media executives are still working to get their bearings. While 2019 was a year filled with surprises, no one could have guessed the wild ride publishers would be taking in 2020. Ad rates are dropping, but membership programs and subscription rates…

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Social-First Publishers

What Are Social-First Publishers?

Social-first publishers are a new breed of digital entrepreneur, and they’re changing what it means to be a publisher on the web. Rather than publishing content on their own websites, social-first publishers create content that is distributed exclusively on social media. Tasty, NowThis News, and Gamology have all be successful with this strategy, but they’re…

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