email marketing

5 Email Marketing Principles for Digital Publishers

These email marketing principles are designed to help digital publishers improve the performance of email newsletters. Most of the email marketing strategies you’ll read about online were designed to help retail businesses. Some of this advice remains true for digital publishers, but much of it is irrelevant to organizations that aren’t trying to sell traditional…

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Boost Subscriptions

To Boost Subscriptions, Incentivize Reporters

The best subscription salesperson might be sitting at a desk in your office. As digital publishers look for new ways to boost subscriptions, some are turning to their own reporters for help. Reporters, editors, designers, freelancers, and other publication staffers can all be incentivized to sell subscriptions. This strategy is still new, so it hasn’t…

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AP DataKit for Local Publishers

What Is AP DataKit?

If you’re a local news publisher, you’ve most likely heard about the new AP DataKit. The free, open source command-line tool was released earlier this month. Despite AP DataKit being made specifically for newsrooms and journalists, many publishers of local news sites and online magazines are still unsure about how take full advantage of this…

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short-run newsletter

What Is a Short-Run Newsletter?

You might have heard of the short-run newsletter, but do you know how to create one for your publication? We have the answers. The value of email newsletters for digital publishers has been well documented. Readers who subscribe to a publisher’s newsletter are twice as likely to become paid subscribers as those who do not,…

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