author URL

How to Add Author URL in Article Schema

Google is now recommending that publishers add author URL in article schema to help identify the authors of online news articles. Here’s what you should know. Google is at it again. The company recently updated its guidance on the author URL property as part of a larger change to the recommended properties that publishers should…

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Podcasts for Online Publishers

Essential Podcasts for Online Publishers

Interested in digital publishing, but short on time? Give these 10 essential podcasts for online publishers a try. Maybe you listen in the car, when you’re on a jog, or while you’re cooking dinner. Podcasts are exploding in popularity, and they have become a great way for digital publishers to keep up on the latest…

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Google Ranking

Is Your Ad Inventory Hurting Your Google Ranking?

The law of unintended consequences tells us that certain actions can have effects that are unanticipated or unwanted. In the online publishing space, we see this frequently. Developers roll out new features that negatively impact other components on a publisher’s website, or anticipated product updates cause glitches in software and drops in Google ranking. When…

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Copywriting Tips

Copywriting Tips for Subscription Publications

Try these creative copywriting tips to improve conversion rates on your subscription website. Are you constantly searching for more ways to convert website visitors into paying subscribers? Whether your publication is sustained by memberships, subscriptions, advertising, or some combination of the above, publishing compelling copy is the true key to driving conversions. Emotional copywriting can…

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Growth in Online Video

Publishers React to Growth in Online Video

Explosive growth in online video is changing how consumers interact on the web, and digital publishers are finding new ways to adapt. In a recent interview, Mark Zuckerberg said video now accounts for nearly half of the time users spend on the Facebook platform. On-demand video is growing faster than content in Facebook’s News Feed,…

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