Discover how top digital publishers are generating more revenue through premium listings, display advertising, venue pages, and more. For today’s digital publishers, having an online events calendar is about more than just creating a centralized hub where readers, and community members at large, can find out what’s going on in the local area. Events calendars…
U.S. local advertising revenue is expected to exceed $161 billion this year, and digital publishers are working hard to capture their slice of that pie. In an effort to increase the revenue generated by display advertising and sponsored content, publishers are trying brand new strategies designed to win over potential advertisers. Despite a tumultuous beginning…
Now is the time to focus on pricing, topics, and content quality With ad spend shrinking in many markets, now is the time for publishers to start thinking about diversified revenue streams and how they are going to attract more paid subscribers in the coming year. Despite surging traffic this past spring, while people sheltered-in-place…
More people are listening to podcasts than ever before, and that’s leading digital publishers to jump on board the audio train. In addition to launching their own podcasts, a growing number of publishers are putting out narrated audio articles, as well. Links to the audio articles are usually embedded above the text of a written…
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If you’re looking to innovate and generate more revenue in 2020, these are the content products to try. After months of focusing on non-stop pandemic coverage, the publishing industry is ready to innovate. According to a survey by BRAND United and Publishing Executive, the pandemic has sparked digital product innovation. Digital publishers are working to…
Learn the best ways to ask readers to share your content. Digital publishers need a steady stream of new readers to survive. Mastering reader acquisition is key to the growth of any digital publication. We’ve covered how to use social media marketing and email newsletters to grow your audience, but the biggest referral source is…
With online shopping on the rise, publishers are looking for ways to get in on the action. Niche and B2B publishers, in particular, are discovering that they can use content to drive ecommerce sales and bring more revenue to their sites. Some publishers have had more success using content to drive ecommerce sales than others….
Proven audience engagement strategies for publishers of all sizes Readers are being pulled in every direction. Digital news publishers are competing not just against each other, but also against media platforms like Facebook, Instagram, and Twitter. With access to so many forms of media, consumers are quick to click away from content when they aren’t…
We’ve put together a roundup of the 5 best social media calendars for digital publishers, with all the tools and templates you’ll need to develop a winning social media strategy. At this point, most digital publishers understand how important it is to have a presence on social media. Fifteen-percent of adults in the United States…
Poor visibility in Google search means you’re missing out on visitors and potential website revenue. Try these tips to start increasing your publication’s visibility right away. Improving your website’s rankings on Google search is both an art and a science. While we all want immediate results, the truth is that increasing your visibility in Google…