Events Calendar

7 Ways to Monetize Your Events Calendar

Discover how top digital publishers are generating more revenue through premium listings, display advertising, venue pages, and more. For today’s digital publishers, having an online events calendar is about more than just creating a centralized hub where readers, and community members at large, can find out what’s going on in the local area. Events calendars…

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Win Over Potential Advertisers

3 Ways to Win Over Potential Advertisers

U.S. local advertising revenue is expected to exceed $161 billion this year, and digital publishers are working hard to capture their slice of that pie. In an effort to increase the revenue generated by display advertising and sponsored content, publishers are trying brand new strategies designed to win over potential advertisers. Despite a tumultuous beginning…

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Paid Subscribers

How to Attract More Paid Subscribers

Now is the time to focus on pricing, topics, and content quality With ad spend shrinking in many markets, now is the time for publishers to start thinking about diversified revenue streams and how they are going to attract more paid subscribers in the coming year. Despite surging traffic this past spring, while people sheltered-in-place…

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Narrated Audio Articles

Should You Produce Narrated Audio Articles?

More people are listening to podcasts than ever before, and that’s leading digital publishers to jump on board the audio train. In addition to launching their own podcasts, a growing number of publishers are putting out narrated audio articles, as well. Links to the audio articles are usually embedded above the text of a written…

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Content Products for Publishers

3 New Content Products for Publishers to Try

If you’re looking to innovate and generate more revenue in 2020, these are the content products to try. After months of focusing on non-stop pandemic coverage, the publishing industry is ready to innovate. According to a survey by BRAND United and Publishing Executive, the pandemic has sparked digital product innovation. Digital publishers are working to…

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Use Content to Drive Ecommerce Sales

How to Use Content to Drive Ecommerce Sales

With online shopping on the rise, publishers are looking for ways to get in on the action. Niche and B2B publishers, in particular, are discovering that they can use content to drive ecommerce sales and bring more revenue to their sites. Some publishers have had more success using content to drive ecommerce sales than others….

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Social Media Calendars

5 Social Media Calendars for Digital Publishers

We’ve put together a roundup of the 5 best social media calendars for digital publishers, with all the tools and templates you’ll need to develop a winning social media strategy. At this point, most digital publishers understand how important it is to have a presence on social media. Fifteen-percent of adults in the United States…

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