Having in-depth knowledge of a particular topic puts you at an advantage in any industry. The digital media industry is no exception. Recent trends show that niche publications are set to surpass general interest outlets, with readers showing strong preference for publications that focus directly on a few pertinent topics. The idea behind building growth…
Virtually everything about our lives has been upended by the Covid-19 pandemic, including the way we consume digital media. Online publishers have seen some unexpected changes, and they’re adjusting their magazine subscription sales tactics as a result. When the Covid-19 pandemic first hit one year ago, nobody knew what to expect. People across the globe…
As the number of digital publishers with subscription programs has grown, so has the level of interest in membership management platforms. If you’ve recently launched a subscription offering or membership program at your publication, you might be wondering which membership management platform is the best and which one you should choose. Membership management platforms help…
As consumers grow more comfortable purchasing gifts and other products online, digital publishers are asking how they can get in on the e-commerce action. Being able to sell merchandise on-demand can be a lucrative source of recurring revenue, particularly for those publishers with dedicated subscribers. From t-shirts and book bags, to stickers, water bottles, notepads,…
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When Dennis Publishing’s The Week Junior announced it was launching a new wellbeing section this month, the children’s magazine became the latest in a string of publications to increase coverage of health and wellness trends. What’s behind the push, and what might the growing interest in wellness content mean for digital publishers in 2021? While…
How can you grow your audience with social media video? Start by deciding who you want to reach and how you want them to find your content. Then ask what you need to do to keep those viewers returning for more. Social media audiences have all the options. People can choose for themselves what they…
With a reported 800 million active monthly users, TikTok has become a viral sensation. Local news publishers should all be looking at how to jump onboard. We’ve put together a guide to the most effective TikTok strategies for local news publishers. From education to entertainment, local news publishers are finding many different ways to grow…
The recent decision by Forbes to launch its own paid newsletters platform has been seen by many in the publishing industry as a signal that change is on the horizon. But Forbes isn’t the only major media company to go this route. A handful of legacy media outlets have launched paid newsletter platforms over the…
If you’ve run a Google search on your smartphone or tablet recently, you may have noticed things are looking a little different. With the new year came a major visual redesign of Google’s mobile search experience. Now, weeks after its initial debut, more people are beginning to ask what Google’s mobile redesign means for digital…
Closing the door on 2020 means many things for digital publishers, not the least of which is the end of Adobe Flash Player. Adobe officially announced that it would be ending support for its Flash Player as of December 31st, 2020, although rumors of its demise had been circling since 2017. In its quest to…