Twitter recently announced a new way for digital publishers to monetize their followers. The social platform’s subscription-based system is just one of many ways to make money on Twitter in 2021. If you’ve wondered how to make money on Twitter, you’re not alone. The next step once you’ve set up a business account and established…
Vanity URLs help people remember your brand and find your landing pages organically. Just make sure your vanity URLs are set up using these guidelines. Most digital publishers know about the importance of landing pages, but few understand the full benefit of using vanity URLs for the most popular pages on their websites. A vanity…
Google completed the rollout of its Page Experience update this week. Here’s what that means for digital publishers. If you missed Google’s announcement that the rollout of Google Page Experience update was completed this week, you weren’t alone. The announcement went under the radar for many, particularly within the digital publishing community. However, as more…
Merging multiple websites can be an unpredictable process. We’ve put together the best strategies for identifying and prioritizing your most valuable pages when combining two or more publications. Merging multiple online publications into one website is a complicated affair. Attempting to manage the project in-house, without sacrificing your Google ranking in the process, is nearly…
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Attracting new subscribers and building long-term relationships begins with diversification. If you’re looking for ways to drive higher lifetime value from existing subscribers, it’s time to diversify your offerings and try these creative subscription strategies. Of all the revenue streams that online newspaper and magazine publishers have at their disposal, three stand out as being…
Google is now recommending that publishers add author URL in article schema to help identify the authors of online news articles. Here’s what you should know. Google is at it again. The company recently updated its guidance on the author URL property as part of a larger change to the recommended properties that publishers should…
Publishing a city or regional magazine comes with a unique set of challenges. An advanced SEO strategy is necessary for online magazines to compete with news sites and tourism bureaus for high-value keywords. While the fundamentals of SEO always remain the same, city and regional magazines are treated very differently by search engines like Google…
Interested in digital publishing, but short on time? Give these 10 essential podcasts for online publishers a try. Maybe you listen in the car, when you’re on a jog, or while you’re cooking dinner. Podcasts are exploding in popularity, and they have become a great way for digital publishers to keep up on the latest…
The law of unintended consequences tells us that certain actions can have effects that are unanticipated or unwanted. In the online publishing space, we see this frequently. Developers roll out new features that negatively impact other components on a publisher’s website, or anticipated product updates cause glitches in software and drops in Google ranking. When…
What does every big project need? A plan. While there are certainly times to improvise, social media strategy shouldn’t be left up to chance. Try these social media tools and templates as you plan your approach. Most digital publishers in 2021 recognize the important role that social media plays in editorial marketing and reader engagement….