Audience development

Audience Development: 6 Do’s & Don’ts for Local Publishers

Audience development is about more than blindly pursuing eyeballs and clicks across as many platforms as possible. As more independent publishers move to generate revenue through subscription and membership programs, there’s been a renewed interest in cultivating the right type of audience—that is, a loyal audience that’s willing to pay for monthly subscriptions to their…

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Membership Programs for Publishers

How 5 Publishers Use Membership Programs to Maximize Revenue

Membership programs have become a source of sustenance for independent local publishers struggling to make up for decreasing ad revenue. While there’s no firm count on exactly how many local publishers are selling memberships to readers, the number is clearly growing. Forward-thinking publishers are finding new ways to maximize revenue through their membership programs, as…

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Multiplatform Publishing Strategy

How to Develop a Multiplatform Publishing Strategy in 5 Steps

In a multi-screen world, multiplatform publishing is necessary for news outlets to survive. Multiplatform publishing is the idea of posting content on multiple channels in order to reach the greatest number of people. The concept sounds simple, but it can get complicated quickly as different platforms require their own formatting requirements and protocols. Multiplatform publishing…

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Hyperlocal Publishers

The A-to-Z Guide to Membership Programs

As they look at declining ad rates, independent publishers are searching for new paths to financial sustainability. While there is no single solution that works for everyone, membership programs are growing in popularity among online news publishers. Premium memberships aren’t the same thing as subscriptions or paywalls. Paywalls block access to content for visitors who…

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