More than eight-in-ten adults now access news on mobile devices, making 2018 a great time to launch a digital-first publication. But drawing eyes away from legacy outlets, and finding ways to attract readers to a publication that exists solely on the Internet, requires a strategy that goes beyond just pumping out great content each day….
The new year is all about working smarter, not harder. As digital publishers search for ways to generate more revenue from their existing editorial content, a solution they’ve stumbled upon is the premium newsletter. One of many add-on products publishers are making available to subscribers for a fee, premium newsletters capitalize on the trusted relationships…
Most digital publishers aggregate news content to a certain degree, but the practice has gotten a bad rap in recent years because of some egregious instances of theft and plagiarism. When content aggregation is done right, following recognized guidelines and protocols, the practice actually adds value to publishing brands. At its core, content aggregation is…
Nine-in-10 marketers use email to engage audiences, and more than half (58%) plan to allocate more budget to email marketing this year. The strength of email as a marketing channel can be largely attributed to the strong return on investment (ROI) — email had a median ROI of 122%, which is 4x higher than other…
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Sponsored content plays an important role in the online publisher’s monetization strategy, particularly among those publishers looking to diversify their revenue streams and get out from underneath sinking CPMs. Sponsored content is not an advertorial, which presents advertising as editorial content, just as it’s not the same thing as content marketing or press releases put…
How should publications convert followers on their social media channels into loyal readers on their websites? It’s a question even the most successful hyperlocal publishers have grappled with, as they search for successful strategies to convert traffic from social channels. Finding an answer isn’t easy, in part because the social networks are working so hard…
Listen to the locals. For hyperlocal publishers who want the inside scoop on what’s really going on in the communities they cover, in the form of user contributions, there’s no better source than the locals who live there. But getting people to switch from passively reading the news to actively engaging with it is a…
More than 23 years have passed since the first banner ad appeared on Wired.com. In the time since, independent publishers have grappled with finding the best ways to generate revenue from their online properties. Subscription models eventually replaced traditional banner ads for many local publishers, but getting readers to pony up $5 per month to…
What drew you to work specifically with media sites such as LION Publishers and what inspires you about your work? We were originally a traditional development and marketing company that worked with businesses in different sectors but I often found myself bored with how static traditional websites are. I love how media sites are high…
Open-source vs. closed. For independent publishers looking to build or revamp their websites, there might be no greater question. Choosing the right content management system (CMS) is one of the first decisions a publisher makes, and within the broad category of CMS platforms are both open-source and closed solutions. A content management system is the…