With just days left before President Trump departs the White House and the Biden administration moves into place, news publishers seem to be walking the line between hopeful and cautious as they look at what 2021 may hold. High expectations are moving the industry forward, as news publishers look at future-proofing opportunities for revenue optimization….
U.S. local advertising revenue is expected to exceed $161 billion this year, and digital publishers are working hard to capture their slice of that pie. In an effort to increase the revenue generated by display advertising and sponsored content, publishers are trying brand new strategies designed to win over potential advertisers. Despite a tumultuous beginning…
More than 23 years have passed since the first banner ad appeared on Wired.com. In the time since, independent publishers have grappled with finding the best ways to generate revenue from their online properties. Subscription models eventually replaced traditional banner ads for many local publishers, but getting readers to pony up $5 per month to…