Compelling Ad Packages

How to Create Compelling Ad Packages

What’s the secret to creating compelling ad packages in 2021? We’ll tell you Publishers who want successful advertising and sponsorship programs need to differentiate their offerings from anything else on the market. For local news publishers and online magazines, that means developing compelling ad packages. The best ad packages incorporate the following: Exclusivity What makes…

READ MORE
Local Advertising

How Does Local Advertising Benefit Brands?

Have you heard of the news halo effect? Research has shown that a publication’s trust transfers to its advertisers, so readers are more likely to trust a company when it runs ads in their favorite local publication. But, that’s not the only advantage that local advertising offers over other channels. A recent IAB survey of…

READ MORE

LIKE WHAT YOU SEE?

Reach out to learn what Web Publisher PRO can do for YOU.

Monetize Free Content

5 Ways to Monetize Free Content

As a digital publisher, you can’t expect most people to pay for access to a news website or online magazine if they don’t know what they’re getting. Free content is what brings people to your website and encourages them to stick around for a while. It may seem counterintuitive, but publishing content for free is…

READ MORE