How can you grow your audience with social media video? Start by deciding who you want to reach and how you want them to find your content. Then ask what you need to do to keep those viewers returning for more. Social media audiences have all the options. People can choose for themselves what they…
In some ways, digital publishing has never been easier. Content management systems like WordPress have democratized publishing, so just about anyone can create a website and start posting their thoughts online for the world to see. But developing a publishing business requires more than just getting your thoughts on the screen. For that, you’ll need…
When you generate story ideas and publish content on your website, who are you writing for? If you’re trying to attract readers from social media or win the battle for search engine dominance, you might be taking the wrong approach. According to a new study, loyal readers consume a whopping 5x more content than non-loyal…
Learn the best ways to ask readers to share your content. Digital publishers need a steady stream of new readers to survive. Mastering reader acquisition is key to the growth of any digital publication. We’ve covered how to use social media marketing and email newsletters to grow your audience, but the biggest referral source is…
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Proven audience engagement strategies for publishers of all sizes Readers are being pulled in every direction. Digital news publishers are competing not just against each other, but also against media platforms like Facebook, Instagram, and Twitter. With access to so many forms of media, consumers are quick to click away from content when they aren’t…
Digital publications need to grow if they want to survive. More readers, more clicks, more revenue — it’s all important for a news publication. Top publishers are investing in new ways to engage readers as they refine their growth strategies for the coming year. They’re also experimenting with using social media in creative ways and…
Younger audiences consume news differently than older audiences, and the revenue generation tactics that worked in previous decades are no longer relevant. Those are two of the many takeaways from the newest Reuters Institute report, titled “How young people consume news and the implications for mainstream media.” The eye opening report, which was created in…
Understand the four main types of news readers and learn how you can engage each group to encourage online interactions and conversions. In order to connect with your online audience, you need to know who they are and what motivates them. What brings them to your website? Which types of content are they most likely…
Expanding audiences and bringing new readers into the fold of a digital news publication involves more than just social media marketing or discounts on subscription prices. When news publishers can be more inclusive, they open up the door to a larger readership and expand their opportunities for revenue generation. What does inclusivity look like in…
Top Strategies to Connect with Younger Readers Eighteen to 34. That’s the most coveted age demographic among brand advertisers. Because advertisers care so much about reaching consumers between the ages of 18 and 34, that’s also the demographic news publishers should be engaging with to keep their advertiser clients satisfied. Consumers in the 18-to-34 demographic…