Build Trust With Readers

4 Strategies to Build Trust With Readers

What makes people trust a news publication? How can publishers build trust with readers? These are questions that many digital publishers have asked. Now, we’ve got the answers. Despite all the talk of “fake news,” the truth is that trust in the media is still relatively strong. According to a survey by the Reuters Institute,…

READ MORE
Understanding your audience

Publishing 101: The Complete Guide to Understanding Your Audience

As a digital publisher, you can’t expect to grow your audience until you understand who you’re trying to reach. The way readers interact and engage with the content on a digital news website depends on who they are and what they’re interested in. Understanding your audience is one of the key pillars to success for…

READ MORE
Local news reader survey

Survey Highlights Changing Reader Sentiment Toward Local News

How do readers feel about local news outlets in their own communities, what makes them want to engage, and why do they prefer certain digital publications to others? To answer these questions, and gain a better understanding of how local news organizations can be more transparent with readers, the Center for Media Engagement at the…

READ MORE
Launching a local news site

The 5 Best Strategies for Launching a Local News Site

Only the strong survive in the local publishing community. Launching a local news site requires a solid business plan and a firm grasp on the needs of the community you’re planning to cover. While statistics on the number of local news sites are scarce, the number is clearly growing, and competition for readers and ad…

READ MORE

LIKE WHAT YOU SEE?

Reach out to learn what Web Publisher PRO can do for YOU.

end of third-party cookies

The Small Publisher’s Guide to Editorial Analytics

Numbers don’t lie. For local publishers looking for new ways to boost traffic and click-through rates, editorial analytics can serve as a roadmap to success. Rather than polling readers or simply guessing which articles will be most popular, more publishers are now relying on audience metrics and editorial analytics to inform their newsroom decisions. Editorial…

READ MORE
recycled content

When Should Local Publishers Use Recycled Content?

Nobody wants to read yesterday’s news, but properly utilizing recycled content can still be an effective strategy for driving traffic to a growing online publication. Of course, not all content is created equal. An article about an upcoming holiday event or a recap of a high school sports game isn’t going to have the same…

READ MORE
Comments Section on local news site

How to Improve the Comments Section on a Local News Site

Should a local news publication take on an authoritative voice or serve as a conduit for community conversations? An argument could be made either way, but evidence suggests that encouraging reader discussion—either in a moderated comments section or on social media platforms—leads to greater page views and a more loyal audience. As with so many…

READ MORE
Audience development

Audience Development: 6 Do’s & Don’ts for Local Publishers

Audience development is about more than blindly pursuing eyeballs and clicks across as many platforms as possible. As more independent publishers move to generate revenue through subscription and membership programs, there’s been a renewed interest in cultivating the right type of audience—that is, a loyal audience that’s willing to pay for monthly subscriptions to their…

READ MORE
Hyperlocal publishers

What Readers Want from Hyperlocal Publishers

Readers don’t click onto hyperlocal news websites for commentary on international issues. Most don’t visit for the coverage of professional sports teams, either. According to a series of studies by the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, readers are motivated to subscribe…

READ MORE
Improve Reader Engagement

10 Ways for Publishers to Improve Reader Engagement

Conventional wisdom says quality content is the most important element to success in an online publication. The truth is that content is oftentimes secondary to reader engagement. Local publications can’t thrive without devoted audiences, which is why many of the savviest publishers are searching for new ways to improve reader engagement. Audience engagement is especially…

READ MORE