Prominent directory websites like Yelp, YP.com, and Whitepages receive millions of site visits each month, but you don’t have to be one of the “big guys” to benefit from Google’s preference for directory websites. Digital publishers use directories to boost search traffic on their own websites all the time. It’s a strategy that’s been used…
Bring together the leaders of news organizations, platforms, and foundations, and you’re bound to get some honest opinions on the state of digital journalism. Rather than focus on dire predictions for the future, the dozens of industry executives brought together earlier this year by the Shorenstein Center on Media, Politics, and Public Policy at Harvard…
Businesses will pay top dollar for landing pages that go along with their listings in online directories. In order to be effective from a traffic and conversion standpoint, directory landing pages should include a few key ingredients. Before we get ahead of ourselves, let’s talk a little about what directory landing pages actually are. Directory…
Online directories offer some unique benefits for digital publishers. When they’re executed and managed in the right way, online directories can generate traffic, revenue, and engagement across a publisher’s existing websites. We’ve talked a lot about monetization strategies for online directories in previous blog posts, so you should already be familiar with the various paths…
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The most successful business directories aren’t the most exclusive. They usually aren’t the most expensive for advertisers, either. What the most successful business directories have in common is that they’re free — up to a point, at least. The free business directory has a way of luring in both readers and advertisers with the promise…
City and regional magazines have been printing “best of” lists for decades, but fundamental changes in the way publishers generate revenue now are creating renewed demand for this type of advertiser-heavy content. The latest generation of “best of” lists—think, Top Doctors, Best Restaurants, and the like—are creating an additional stream of revenue for digital publishers…
Digital publishers monetize their directories in all different ways, but no strategy delivers as much bang for the buck as selling directory sponsorships. In order to generate a profit through paid listings and display advertising, digital publishers must successfully sell their services to dozens or hundreds of businesses. With directory sponsorships, that level of widespread…
Business directories can be lucrative for digital publishers. In addition to generating revenue, a business directory also increases website traffic and user engagement. The majority of publishers are undervaluing their online business directories, failing to leverage what could be a key asset in their digital portfolios. The truth is, a robust business directory is likely…