The hyperlocal news platform Patch has been put through the wringer. In the 12 years since its launch, Patch has been bought and sold multiple times. Each purchase led to new editorial strategies and plans for helping the network become sustainable and profitable. Now, more than five years after Patch was spun off by AOL…
Google is constantly tweaking its algorithm, requiring publishers to adjust their search strategies to keep pace. What changes have you made lately, and what new strategies have you implemented to bring visitors to your local events calendar? If the answer is none, then keep reading for the best SEO techniques for events calendars. One of…
We all know brand sponsorships pay the bills at national magazines, but smaller streams of revenue can still add up to big financial gains for digital outlets. Rather than “thinking big,” the latest revenue strategies for magazine publishers are taking advantage of unused web space and repurposed content. The big trend among magazine publishers right…
The digital publishing industry has reached a tipping point, where ancillary streams of revenue are worth more than traditional forms of online advertising. In this article, we’ll learn more about one of the newest strategies for revenue generation—local event listings. Successful digital publishers are finding that the next step in financial success is to monetize…
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Designing a community calendar is the easy part. In order for your calendar to be a success, it needs to be brimming with events that are timely, relevant, and interesting to your readers. Digital publishers often find that there is a fine line between having a community calendar that’s too sparse and having a community…
Meet people where they’re at. In order to get people into the habit of visiting any digital property on a regular basis — whether that’s a community calendar, an online magazine, or even a business directory — you need to meet them at a place where they already have an existing habit. That concept, the…
Community calendars consistently rank as one of the most requested features on digital news websites, but the benefits aren’t exclusively for readers. The savvy digital publisher can generate revenue from a community calendar by charging local businesses to submit their events. Consider the community calendar on a local newspaper or city magazine’s website. You could…
Hyperlocal publishers sit at the center of their communities, offering a central place for people to go for the latest information on news and events around town. As publishers work to give readers more of what they want, they’re discovering that having a community calendar is one of the most requested features. Community calendars serve…