What is the tone of your publication? If you don’t immediately know the answer, then you probably don’t have a defined tone. Why does that matter, and why should you audit your content for editorial tone? We’ll tell you. Developing an editorial tone of voice is one of the first steps that publishers take when…
There’s never been an easier time to become a digital publisher. Popular publishing platforms are being designed in a way that anyone can use. Overly-complicated and expensive technology is no longer necessary for digital publishers. All you need these days is a smartphone and a WordPress account to get going. With such a low barrier…
What makes GE so successful when it comes to digital content creation, and why should digital publishers care about the content that brands are posting online? GE is one of many global brands that has invested heavily into content marketing, with impressive results to show from their efforts. Disruption within the digital publishing industry, coupled…