Vanity URLs

Landing Page Guidelines for Vanity URLs

Vanity URLs help people remember your brand and find your landing pages organically. Just make sure your vanity URLs are set up using these guidelines. Most digital publishers know about the importance of landing pages, but few understand the full benefit of using vanity URLs for the most popular pages on their websites. A vanity…

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Copywriting Tips

The Latest Opportunities for Local News Entrepreneurs

If you’ve been toying with the idea of starting a digital publication, now is the time to do it. The resources and opportunities for local news entrepreneurs have never been greater, despite lingering concerns about the stability of many legacy media companies. Innovation in the digital publishing industry is coming from both nonprofit and for-profit…

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Digital Publishing Case Studies

6 Digital Publishing Case Studies

Learn how successful digital publishers planned, organized, and executed their digital publishing strategies. Don’t go it alone. The best way to learn about how to create a profitable digital publication is to ask how others have achieved the same goal. Similar publishers who have built successful media companies can be an excellent resource, whether you’re…

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Subscription Success

What Can Digital Publishers Teach Brands?

There’s never been an easier time to become a digital publisher. Popular publishing platforms are being designed in a way that anyone can use. Overly-complicated and expensive technology is no longer necessary for digital publishers. All you need these days is a smartphone and a WordPress account to get going. With such a low barrier…

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digital publishing trends 2020

The Biggest Digital Publishing Trends in 2020

The digital publishing world has turned upside down over the past six months, and media executives are still working to get their bearings. While 2019 was a year filled with surprises, no one could have guessed the wild ride publishers would be taking in 2020. Ad rates are dropping, but membership programs and subscription rates…

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