Creating “Best Of” lists, landing pages, self-serve portals, and other types of advertising to add value to your business directory Online business directories are providing digital publishers with a valuable monetization opportunity, but the benefits don’t stop at the publisher’s doorstep. Beyond providing an additional source of revenue for online magazines and news publishers, directories…
An online directory can quickly generate real revenue — when it’s done right. These best practices will help you become a master. When people talk about building an online directory these days, they are usually referring to the restaurant, real estate, and schools directories that many digital publishers are adding to their websites. These directories…
A local business directory is a website that features listings for businesses in a certain town, industry, or niche. Listings usually include basic information, like the business name, phone number, physical address, and website address. They can also be filtered by location, type of business, activity, or even business size. Local business directories are sometimes…
Consumers are finally warming to the idea of paying for premium content, and directory publishers are capitalizing on the sea change. Like news organizations, a growing number of directory publishers are launching membership programs for their most frequent visitors. Similar to subscription packages, premium memberships offer incremental revenue for directory publishers who’ve grown tired of…
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How do you attract sponsors to your directory website? How do you persuade local businesses that your online directory is the best place to invest their advertising dollars, and that directory sponsorships deliver a strong ROI? First and foremost, your online directory needs to shine. The value of directory sponsorships is directly tied to the…
We all know brand sponsorships pay the bills at national magazines, but smaller streams of revenue can still add up to big financial gains for digital outlets. Rather than “thinking big,” the latest revenue strategies for magazine publishers are taking advantage of unused web space and repurposed content. The big trend among magazine publishers right…
‘Best Of’ lists are useful resources that generate plenty of search engine traffic for digital publishers. They are also considered highly “linkable,” meaning that visitors and other web publishers are likely to link to ‘Best Of’ lists. ‘Best Of’ lists fulfill two roles for digital publishers. First, they satisfy reader demand for information about the…
Prominent directory websites like Yelp, YP.com, and Whitepages receive millions of site visits each month, but you don’t have to be one of the “big guys” to benefit from Google’s preference for directory websites. Digital publishers use directories to boost search traffic on their own websites all the time. It’s a strategy that’s been used…
Launching an online business directory isn’t like opening a coffee shop on Main Street. Nobody passes by a website and randomly decides to pop in. That’s why marketing and promotion are so important for digital businesses. It’s also why publishers need to work so hard when they’re promoting a business directory, if they want to…
For years, business listings and “Best Of” lists have been an undervalued component of most city and regional publishing websites. However, with the right ad sales strategies and self-serve checkout tools in place, digital publishers are now finding that it is possible to generate revenue from online directories in a way that’s both passive and…