Selling Products Directly to Consumers

Why More Publishers Are Selling Products Directly to Consumers

BuzzFeed is doing it. So is Vox Media, POPSUGAR, and dozens of other new media publishers. Selling products directly to consumers has become one of the latest ways for online publishers to generate revenue in 2021. What’s behind the push to sell, and what does it mean to use commerce as a product? The topic…

READ MORE
E-Commerce Monetization Opportunities

E-Commerce Monetization Opportunities for Publishers

Throw out what you think you know about e-commerce. Today’s digital publishers are finding all-new e-commerce monetization opportunities. Here’s what you should know. The surge in traffic across e-commerce websites has spilled over into the media sphere, and savvy digital publishers are capitalizing on the opportunity. Consumers have grown far more comfortable shopping online during…

READ MORE
Merchandise On-Demand

6 Platforms Digital Publishers Can Use to Sell Merchandise On-Demand

As consumers grow more comfortable purchasing gifts and other products online, digital publishers are asking how they can get in on the e-commerce action. Being able to sell merchandise on-demand can be a lucrative source of recurring revenue, particularly for those publishers with dedicated subscribers. From t-shirts and book bags, to stickers, water bottles, notepads,…

READ MORE
Bundled Subscriptions

How to Use Content to Drive Ecommerce Sales

With online shopping on the rise, publishers are looking for ways to get in on the action. Niche and B2B publishers, in particular, are discovering that they can use content to drive ecommerce sales and bring more revenue to their sites. Some publishers have had more success using content to drive ecommerce sales than others….

READ MORE

LIKE WHAT YOU SEE?

Reach out to learn what Web Publisher PRO can do for YOU.

Top Ecommerce Tools for Magazine Publishers

In this guide, you’ll find a list of the top ecommerce tools for magazine publishers. Buzzfeed’s recent expansion into ecommerce hasn’t gone unnoticed within the publishing community. Although the digital publishing powerhouse seems to be taking ecommerce to the extreme—Buzzfeed launched a dedicated social commerce division, BuzzFeed Commerce, in 2016, and has since generated hundreds…

READ MORE
How Digital Publishers Can Make Money from E-Commerce

How Digital Publishers Can Make Money from E-Commerce

Wondering how digital publishers can make money from e-commerce? Keep reading to find out. E-commerce has become the fastest growing segment of consumer spending, making up more than 10% of total retail sales worldwide. Global retailers like Amazon and Walmart are bringing in the bulk of those sales, but digital publishers are finding that they…

READ MORE
e-commerce strategies for local news sites

E-Commerce Strategies for Local News Sites

As publishers look to squeeze every bit of revenue from their online properties, there’s been a renewed interest in e-commerce strategies for local news sites. The vast majority of publishers already have digital advertising and subscription sales programs solidly in place, but e-commerce still represents an untapped revenue stream with seemingly limitless potential for publishers…

READ MORE