The data is in, and publishers have plenty to be optimistic about. Looking at the biggest content analytics trends in 2021, it’s clear that digital publishers and content creators are in for a banner year. Coming off a year that was marked not just by the Covid-19 pandemic, but also the Black Lives Matter movement…
How to use content analytics to grow your audience, boost revenue, and make your website more valuable to readers. Terms like news value and editorial judgment get tossed around newsrooms each day, but increasingly, the real decisions at media publications are being made based on content analytics. Content analytics platforms, like Google Analytics, Chartbeat, Parse.ly,…
Online retailers have been using the customer lifetime value metric to gauge the success of their retention strategies for years. Now, savvy digital publishers are getting on board with the same technique as they search for new ways to achieve long-term revenue growth. The customer lifetime value (LTV) metric is a new one for many…
At this point, most digital publishers understand the importance of web analytics. While page views will always have a role here, audience engagement is taking the lead for publishers interested in measuring the success of their editorial content. A decade ago, it was expected that publishers would look at page views and unique visitors as…
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Important decisions shouldn’t be left up to gut feelings. Using analytics metrics, directory publishers can get a big picture view of how their websites are performing and where areas for new opportunities exist. Directory publishers don’t just have to worry about search engine traffic and visitor engagement, although those are powerful factors that can play…
Numbers don’t lie. For local publishers looking for new ways to boost traffic and click-through rates, editorial analytics can serve as a roadmap to success. Rather than polling readers or simply guessing which articles will be most popular, more publishers are now relying on audience metrics and editorial analytics to inform their newsroom decisions. Editorial…
In digital newsrooms across the country, editorial judgment is being replaced by web analytics. Which news events should a hyperlocal publication cover, how much coverage should a particular story get, and what sort of resources should be thrown at it? Those are all measurable questions that can be answered by looking at a publication’s web…