‘Best Of’ lists are big sellers for magazine publishers. Lists of the top restaurants, doctors, lawyers, and other businesses generate more page views than nearly any other type of digital content. What if we told you that ‘Best Of’ lists could do even more than generate engagement and page views? What if we told you…
City and regional magazines have been printing “best of” lists for decades, but fundamental changes in the way publishers generate revenue now are creating renewed demand for this type of advertiser-heavy content. The latest generation of “best of” lists—think, Top Doctors, Best Restaurants, and the like—are creating an additional stream of revenue for digital publishers…