PUBLISHING INSIGHTS
email newsletter design
Want to get more impact from your weekly newsletters? Keep reading for the best email newsletter tips for publishers. Digital publishers often cite email newsletters as one of the most powerful tools for increasing visit frequency on their websites. Newsletters also drive readers to consume more content and lead to higher conversion rates for publishers…
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Nine-in-10 marketers use email to engage audiences, and more than half (58%) plan to allocate more budget to email marketing this year. The strength of email as a marketing channel can be largely attributed to the strong return on investment (ROI) — email had a median ROI of 122%, which is 4x higher than other…
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