Creative Subscription Strategies

Digital Publishing Best Practices for Audience Engagement

Your audience is interested in the content you’re publishing, otherwise they wouldn’t have clicked onto your website. The best way to keep those readers sticking around for longer is to engage them, and that’s where these best practices for audience engagement come into play. Just by considering audience engagement, you’re already one step ahead of…

Creative Subscription Strategies

How to Define Reader Engagement — A Guide for Publishers

Track, analyze, and encourage reader engagement The newest generation of digital publishers is defining reader engagement in a totally different way than their predecessors. These days, engagement is being defined as active involvement or participation. Engaged readers aren’t just clicking randomly from page to page. They’re actually reading the content that publishers put out, and…

personalized emails

How to Increase Engagement with Personalized Emails

More than 205 billion emails are sent and received each day, and the average person receives more than 400 commercial emails each month. With so much action going on inside inboxes these days, have you ever stopped to consider how people decide which emails to open first? Messages from friends, family, and coworkers clearly rise…

Membership Management Platforms

25 Audience Engagement Strategies for Digital Publishers

Proven audience engagement strategies for publishers of all sizes Readers are being pulled in every direction. Digital news publishers are competing not just against each other, but also against media platforms like Facebook, Instagram, and Twitter. With access to so many forms of media, consumers are quick to click away from content when they aren’t…



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Comments Section

How to Build Engagement with a Comments Section

Engagement matters, whether your publishing model centers around display advertising, subscription revenue, or some combination of the two. One of the most sure-fire ways to build engagement is by adding a comments section to your website. News publishers, online magazine publishers, and niche blog publishers can all benefit from having an active comments section. That’s…

Hyperlocal publishers

What Readers Want from Hyperlocal Publishers

Readers don’t click onto hyperlocal news websites for commentary on international issues. Most don’t visit for the coverage of professional sports teams, either. According to a series of studies by the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, readers are motivated to subscribe…

Improve Reader Engagement

10 Ways for Publishers to Improve Reader Engagement

Conventional wisdom says quality content is the most important element to success in an online publication. The truth is that content is oftentimes secondary to reader engagement. Local publications can’t thrive without devoted audiences, which is why many of the savviest publishers are searching for new ways to improve reader engagement. Audience engagement is especially…