As shelter-in-place restrictions begin to loosen around the country, people are eager to get back outside. Community news publications have long been the place where people find out about the latest events in their towns. Now more than ever, digital publishers are looking to fill that important role. By adding local events calendars to their…
Google is constantly tweaking its algorithm, requiring publishers to adjust their search strategies to keep pace. What changes have you made lately, and what new strategies have you implemented to bring visitors to your local events calendar? If the answer is none, then keep reading for the best SEO techniques for events calendars. One of…
Designing a community calendar is the easy part. In order for your calendar to be a success, it needs to be brimming with events that are timely, relevant, and interesting to your readers. Digital publishers often find that there is a fine line between having a community calendar that’s too sparse and having a community…
Meet people where they’re at. In order to get people into the habit of visiting any digital property on a regular basis — whether that’s a community calendar, an online magazine, or even a business directory — you need to meet them at a place where they already have an existing habit. That concept, the…
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Community calendars consistently rank as one of the most requested features on digital news websites, but the benefits aren’t exclusively for readers. The savvy digital publisher can generate revenue from a community calendar by charging local businesses to submit their events. Consider the community calendar on a local newspaper or city magazine’s website. You could…
Hyperlocal publishers sit at the center of their communities, offering a central place for people to go for the latest information on news and events around town. As publishers work to give readers more of what they want, they’re discovering that having a community calendar is one of the most requested features. Community calendars serve…