Facebook’s News Feed

How to Rank Better in Facebook’s News Feed

Facebook recently announced plans to shake up its News Feed to give users more of what they want. While that’s generally good news for consumers, any changes in Facebook’s News Feed could have major implications for digital publishers. Facebook has become one of the most important drivers of traffic for local news publishers and online…

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Facebook Instant Articles

How to Use Facebook Instant Articles

If you’re wondering how to use Facebook Instant Articles to get more traffic to your website, we’ve got everything you should know. As digital publishers search for creative ways to increase website traffic, audience engagement, and revenue, one approach that keeps coming up involves Facebook Instant Articles. Instant Articles aren’t necessarily new, in fact the…

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lead acquisition

Lead Acquisition Techniques for Online News Publishers

Online news publishers are fighting back against drops in advertising revenue during the coronavirus pandemic by shoring up their subscription programs. Using advanced lead acquisition techniques, online news publishers are finding new ways to bring in subscribers during this financially turbulent time. Smart investments in lead acquisition mean online publishers can grow their email lists…

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Traffic Arbitrage for Publishers

What Is Traffic Arbitrage?

What is traffic arbitrage, and how do publishers use the strategy to increase revenue? We have the answers. The definition of arbitrage is the “simultaneous buying and selling of securities, currency, or commodities in different markets … in order to take advantage of differing prices for the same asset.” In the publishing industry, arbitrage has…

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Social Media Branding

Local Publishers Reduce Dependency on Facebook For Traffic — Here’s How

As controversies surrounding Facebook’s willingness to help publishers with traffic and referrals continues to swirl, a growing number of independent publishers are looking outside of Facebook for traffic, effectively reducing their dependency on the social media giant. Just look at Slate. The online magazine has seen an 87% drop in Facebook traffic since 2017. Part…

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Facebook Instant Articles

How Local Publishers Are Adapting to Facebook’s News Feed Changes

Facebook’s decision in January to change its News Feed algorithm and prioritize content from friends, family, and groups caused a collective shudder across the media landscape. But now three months after Facebook’s News Feed changes were announced, some local publishers are finding ways to use the new algorithm to their advantage. Facebook’s decision may ultimately…

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