Traffic Arbitrage for Publishers

What Is Traffic Arbitrage?

What is traffic arbitrage, and how do publishers use the strategy to increase revenue? We have the answers. The definition of arbitrage is the “simultaneous buying and selling of securities, currency, or commodities in different markets … in order to take advantage of differing prices for the same asset.” In the publishing industry, arbitrage has…

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Facebook for traffic generation

Local Publishers Reduce Dependency on Facebook For Traffic — Here’s How

As controversies surrounding Facebook’s willingness to help publishers with traffic and referrals continues to swirl, a growing number of independent publishers are looking outside of Facebook for traffic, effectively reducing their dependency on the social media giant. Just look at Slate. The online magazine has seen an 87% drop in Facebook traffic since 2017. Part…

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