How Nonprofit Newsrooms Solicit Major Donations

With traffic to digital-native news sites showing little growth for the second consecutive year, nonprofit newsrooms are looking at how they can do a better job soliciting major donations from both individuals and charitable foundations. A number of nonprofit newsrooms have started membership programs in the past few years, with mixed results. The financial resources…

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Fundraising Strategies for Digital Newsrooms

Top Fundraising Strategies for Digital Newsrooms

With more and more publishers switching to nonprofit status, we decided to take a close look at which fundraising strategies for digital newsrooms are most effective. Around the country, hundreds of thousands of people are donating to their favorite news organizations. Creative publishers are pulling out all the stops to get their readers involved. Although…

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Local Websites Sell Stock to Readers

When Should Local News Sites Sell Stock to Readers?

Rather than chase investments from outside financiers, a small number of local publishers are turning inward and asking for help from readers in their own communities. But whether local news sites should sell stock to readers is still a hotly debated topic, and as of now, there doesn’t seem to be a one-size-fits all approach….

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