How should you calculate bounce rate, and how can an improved bounce rate lead to better SEO performance? Bounce rate is one of those web marketing terms that means very little without context. It has nothing to do with inflatable balls or basketball games. When it comes to website analytics, bounce rate involves the percentage…
Why should publishers care about engagement metrics? We’ll tell you. Reliable engagement metrics are becoming more important for publishers who depend on revenue from subscriptions and membership programs. Engagement shows publishers how well their editorial strategies are lining up with reader interests. If you want to sell subscriptions, you need to create the kind of…
Take advantage of web analytics to drive profitability at your online magazine. Is it realistic to tell magazine publishers that every decision they make should be guided by web analytics? Probably not. But the truth is, the more publishers can get behind web analytics, the stronger their publications will become. When most people think of…