Google Continuous Scrolling

Publishers React to the Latest Google News App Updates

An upcoming change to the Google News app could be a big win for digital publishers. As part of Google’s Page Experience Update, the company recently announced that it’s eliminating the requirement that publishers use AMP framework to be included in Google News. That change has the potential to make the Google News app much…

WordPress themes SEO

5 Ways to Optimize a News Website for Search Engines

These are the critical SEO considerations that publishers should know about. A news website has some innate advantages when it comes to SEO. For starters, most news websites have a constant stream of new, high-quality content being published each day. News websites also have special features that Google recognizes, like Top Stories. But publishing news…