Big changes in the way Instagram prioritizes content in users’ feeds are forcing digital publishers to rethink their Instagram content strategies. Updates to Instagram’s algorithm mean users today are more likely to see longer videos from brands and media companies than short clips posted by their friends. The move is reportedly part of a larger…
More than 1 billion people use Instagram each month, making it one of the most important social networking platforms out there in 2021. Despite its massive size, though, most digital publishers don’t know much about how Instagram advertising could help their businesses. Instagram has been popular with brand advertisers for years, but it only recently…
Has your publication tried using Instagram to connect with younger readers? Here’s why this is a strategy worth trying out. Advertisers want younger audiences, and news publishers are working hard to deliver. For decades, the most valuable age demographic for advertisers has been the 18-to-34 year old group. Consumers in this cohort are big spenders,…
Think Instagram is just for millennial influencers? Think again. Instagram is increasingly being used by top media publishers to drive awareness and increase engagement on their web content. Interest in Instagram across all demographics has surged in recent years. Although the image-focused social platform was once used primarily by people in their teens and twenties,…
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