In a time when journalism is struggling, The Guardian seems to have cracked the code. The London-based news organization struggled in recent years as the cost of doing business rose and advertising rates dwindled. Despite an ambitious plan to expand its international coverage, the paper saw just $15.5 million in revenue from April 2015 to…
Membership programs have become a source of sustenance for independent local publishers struggling to make up for decreasing ad revenue. While there’s no firm count on exactly how many local publishers are selling memberships to readers, the number is clearly growing. Forward-thinking publishers are finding new ways to maximize revenue through their membership programs, as…
As they look at declining ad rates, independent publishers are searching for new paths to financial sustainability. While there is no single solution that works for everyone, membership programs are growing in popularity among online news publishers. Premium memberships aren’t the same thing as subscriptions or paywalls. Paywalls block access to content for visitors who…