How should you calculate bounce rate, and how can an improved bounce rate lead to better SEO performance? Bounce rate is one of those web marketing terms that means very little without context. It has nothing to do with inflatable balls or basketball games. When it comes to website analytics, bounce rate involves the percentage…
Interested in growing your advertising revenue? Start by tracking these key website metrics. Magazine publishers who want to get as much value from their publications as possible should be tracking certain website metrics. In this article, we will explore the website metrics that magazine publishers who are generating revenue through display advertising should be paying…