Ad Viewability

How to Add Value to Your Business Directory

Creating “Best Of” lists, landing pages, self-serve portals, and other types of advertising to add value to your business directory Online business directories are providing digital publishers with a valuable monetization opportunity, but the benefits don’t stop at the publisher’s doorstep. Beyond providing an additional source of revenue for online magazines and news publishers, directories…

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Online Directory

Building an Online Directory? Best Practices for the Digital Age

An online directory can quickly generate real revenue — when it’s done right. These best practices will help you become a master. When people talk about building an online directory these days, they are usually referring to the restaurant, real estate, and schools directories that many digital publishers are adding to their websites. These directories…

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What Is a Local Business Directory (Plus 4 Examples to Inspire You)

A local business directory is a website that features listings for businesses in a certain town, industry, or niche. Listings usually include basic information, like the business name, phone number, physical address, and website address. They can also be filtered by location, type of business, activity, or even business size. Local business directories are sometimes…

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Monetizing a Directory

5 Things to Remember When Monetizing a Directory

Online directories that showcase the top restaurants, doctors, dentists, lawyers, and schools in a particular region have become popular among digital publishers. Not only can online directory listings help with SEO, but they can also provide publishers with a new source of recurring revenue. If you’re interested in monetizing a directory, it’s important to understand…

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Social Media for Directory Publishers

The Ultimate Social Media Checklist for Directory Publishers

If you’ve got a solid SEO strategy in place and your online directory still isn’t ranking highly in Google search results, then a lack of social media awareness could be to blame. Many directory publishers are under the impression that organic traffic alone is enough to sustain their businesses. That may be true in some…

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Membership Programs for Directory Publishers

Membership Programs for Directory Publishers

Consumers are finally warming to the idea of paying for premium content, and directory publishers are capitalizing on the sea change. Like news organizations, a growing number of directory publishers are launching membership programs for their most frequent visitors. Similar to subscription packages, premium memberships offer incremental revenue for directory publishers who’ve grown tired of…

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Local Business Directory

Do You Need a Local Business Directory?

Why should YP and Yelp get to have all the fun? Publishers of city and regional magazines, hyperlocal news outlets, and industry periodicals are all finding that a local business directory can be a valuable addition to their websites. Local business directories produce a positive return on investment (ROI) and they serve the needs of…

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SEO Strategy for Magazines

5 Revenue Strategies for Magazine Publishers

We all know brand sponsorships pay the bills at national magazines, but smaller streams of revenue can still add up to big financial gains for digital outlets. Rather than “thinking big,” the latest revenue strategies for magazine publishers are taking advantage of unused web space and repurposed content. The big trend among magazine publishers right…

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online directory software

How to Choose Online Directory Software

When launching an online directory, the first step is to choose a focus. The second, is to find the best online directory software possible. Online directory software can make or break a directory. Not all software products are the same. Many online directory software products require retrofitting in order to meet the needs of today’s…

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Keyword Research for News Publishers

Local SEO Tips for Directory Publishers

Are you looking for new ways to increase your visibility in local search results? Then let’s talk about local SEO tips for directory publishers. Local SEO is all about optimizing websites to rank better for local audiences. This is true for any digital publisher, but particular those with directory websites. Why is that, you ask?…

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