Online directories that showcase the top restaurants, doctors, dentists, lawyers, and schools in a particular region have become popular among digital publishers. Not only can online directory listings help with SEO, but they can also provide publishers with a new source of recurring revenue. If you’re interested in monetizing a directory, it’s important to understand…
If you’ve got a solid SEO strategy in place and your online directory still isn’t ranking highly in Google search results, then a lack of social media awareness could be to blame. Many directory publishers are under the impression that organic traffic alone is enough to sustain their businesses. That may be true in some…
How do you attract sponsors to your directory website? How do you persuade local businesses that your online directory is the best place to invest their advertising dollars, and that directory sponsorships deliver a strong ROI? First and foremost, your online directory needs to shine. The value of directory sponsorships is directly tied to the…
Online directories offer some unique benefits for digital publishers. When they’re executed and managed in the right way, online directories can generate traffic, revenue, and engagement across a publisher’s existing websites. We’ve talked a lot about monetization strategies for online directories in previous blog posts, so you should already be familiar with the various paths…
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Business directories can be lucrative for digital publishers. In addition to generating revenue, a business directory also increases website traffic and user engagement. The majority of publishers are undervaluing their online business directories, failing to leverage what could be a key asset in their digital portfolios. The truth is, a robust business directory is likely…