Is putting up a paywall the right approach to grow subscribers at your publication? After years of industry momentum encouraging digital publishers to put up hard paywalls, the tides are slowly shifting. According to research by the American Press Institute’s Media Insights Project, nearly half (47%) of new subscribers say running out of free articles…
Is it ever too soon for a digital publication to launch a paywall? Absolutely. If you’re having a hard time deciding when to start charging for access to your website, you’re not alone. Anytime a new publication launches, the first priority should be developing strong, high-quality content. Without a solid content strategy in place, your…
Everything you need to know about the best paywall software designed for magazine publishers Subscription sales went through the roof in 2020. Within the digital news and media category, subscriptions rose an incredible 110% during the first half of the year. But even in the best of times, managing a successful subscription program takes a…
As a digital publisher, you can’t expect most people to pay for access to a news website or online magazine if they don’t know what they’re getting. Free content is what brings people to your website and encourages them to stick around for a while. It may seem counterintuitive, but publishing content for free is…
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Digital publications need to grow if they want to survive. More readers, more clicks, more revenue — it’s all important for a news publication. Top publishers are investing in new ways to engage readers as they refine their growth strategies for the coming year. They’re also experimenting with using social media in creative ways and…
Lock your highest-quality content behind a paywall, and use these strategies to increase subscription revenue in 2020. The writing is on the wall. The path toward financial sustainability for digital publishers almost always involves some type of paid subscription product. In an effort to decrease their reliance on digital advertising and meet their financial goals,…
More digital publishers are putting paywalls around the content on their websites, but a new report from Oxford’s Reuters Institute for the Study of Journalism finds that the number of consumers who say they pay for online news has hardly budged over the past year. What’s behind the discrepancy? Common sense would dictate that as…
Google’s release of the latest version of its popular Chrome internet browser is causing headaches for digital publishers. Tucked alongside updates to how it handles Flash is a change in the setup of Incognito Mode. While slight, the upcoming change means that publishers will no longer be able to detect when visitors are browsing in…
The Reuters Institute has released its 2019 report on the state of pay models in online news, and the findings paint a bright picture for today’s digital-first publishers. It turns out, more publishers are putting up paywalls and making subscription revenue a key priority, even as digital advertising holds steady as a reliable source of…
The latest trend in digital publishing involves using artificial intelligence technology to create intelligent paywalls that adapt based on reader behaviors and interests. Are you ready to give this strategy a try? It’s hard to believe that nearly a decade has passed since publishers first started implementing paywalls on their websites. Originally, paywalls were created…