Grow Subscribers

How to Grow Subscribers with Free Content

Is putting up a paywall the right approach to grow subscribers at your publication? After years of industry momentum encouraging digital publishers to put up hard paywalls, the tides are slowly shifting. According to research by the American Press Institute’s Media Insights Project, nearly half (47%) of new subscribers say running out of free articles…

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Monetize Free Content

5 Ways to Monetize Free Content

As a digital publisher, you can’t expect most people to pay for access to a news website or online magazine if they don’t know what they’re getting. Free content is what brings people to your website and encourages them to stick around for a while. It may seem counterintuitive, but publishing content for free is…

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Intelligent Paywalls

What Are Intelligent Paywalls?

The latest trend in digital publishing involves using artificial intelligence technology to create intelligent paywalls that adapt based on reader behaviors and interests. Are you ready to give this strategy a try? It’s hard to believe that nearly a decade has passed since publishers first started implementing paywalls on their websites. Originally, paywalls were created…

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