The rise of the paywall has been well documented. While most digital publishers understand the value in restricting content to promote their subscription programs, there is still debate within the publishing community about which paywall strategy works best. With advertising rates on the decline, digital publishers have largely turned to subscription programs to generate revenue…
Do they work, or not? It seems like everyone in the local news business has an opinion on using paywalls as a strategy to generate revenue. If you read news online, you’ve no doubt run into a paywall yourself. Paywalls are a useful tool for encouraging people to subscribe by restricting access to content. Visitors…
The notion that readers won’t pay for news is a myth. Local publishers around the country are finding that readers are willing to pay for access to premium content. According to research by the Media Insight Project, an initiative by the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, 53% of…